Email Swipes | Email marketing teardowns for SaaS brands
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?
You send an email of course.
These are real challenges that real brands faced – and solved – with email.
Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.
Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 78
- Years Active
- 2024 - 2025
Bonus Episode: Behind the Scenes of Email Swipes Season 1
Whew, it’s been a fun season! Let’s take a peek behind the making of Email Swipes! And hey, you can even shape Season 2 when you gimme feedback on Season 1.
Ideas you don’t want to miss
(01:05) Why I s…
2 secrets for winning email content calendars | Takeaways from COVID Culture
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 15.
Ideas you don’t want to miss
(01:36) Takeaway #1: Keep your content goal-oriented
(06:17) Takeaw…
How a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID Culture
How do you build community when your huge Earth Day initiative is shut down by a global pandemic? Listen in on how we used pop culture – and a dose of positivity and social responsibility – to gear u…
What everyone does wrong with their abandoned cart emails | Takeaways from Forgotten Flights
Let’s dive into the strategies and methods used in the POWERUP Toys abandoned cart email, featured in Episode 11.
Ideas you don’t want to miss
(02:08) Takeaway 1: Research gives you relevance.
(03:03) T…
Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.
Timestamps
(3:23) Takeaway 1: Convert users by helping them to get to the aha moment
(5:13) Takea…
How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – …
How POWERUP Toys used nostalgia to lift their abandonment email recovery rate (with Sophia Dagnon of GetUplift) | Forgotten Flights
What happens when you know your customers use your product to tap into their inner child? If you’re Sophia Dagnon, you humanize the product and playfully nudge your abandoned customers, helping them …
Is vulnerability in email marketing important? | Takeaways from Digit Disclosure
Let's dive into the strategies and methods used in Hannah's webinar registration email, featured in Episode 13.
Takeaways
(4:38) Takeaway #1: Vanity metrics are so easy to get sucked into
(5:57) Takeawa…
How sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosure
What happens when you know your subscribers are itching to hear your growth story – as it happens – but sharing your vulnerability feels really… scary? If you’re Hannah Shamji, you push past the fear…
How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.
Takeaways
(2:32) Takeaway#1: Creativity isn’t magic
(3:25) Takeaway #2: Safe risks are the name of the ga…
How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his…
The top things to include in your post purchase emails | Takeaways from Survey Sweets
Let's dive into the strategies and methods used in the Licorice.com feedback request email, featured in Episode 5.
Takeaways
(2:03) Takeaway #1: Show, don't tell. (But, for real.)
(3:32) Takeaway #2: Tu…
How Licorice.com uses email to collect inspiring customer feedback (with Jonathan Packer of GOAT Foods) | Survey Sweets
When you sell out of thousands of pounds of licorice mere months after launch, how do you learn why? And how to do it again? Especially if – like most brands – you’re hesitant to bother your customer…
How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the c…
The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story!
T…
How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? Well, if you’re Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple stra…
New to Email Swipes? Here's what it's all about!
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when yo…