Email Swipes | Email marketing teardowns for SaaS brands
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic?
You send an email of course.
These are real challenges that real brands faced – and solved – with email.
Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies.
Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
- Update frequency
- every 5 days
- Average duration
- 16 minutes
- Episodes
- 78
- Years Active
- 2024 - 2025
REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
Show notes
♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen…
REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06…
REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu
Show notes
♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second liste…
REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.
Takeaways
(2:32) Takeaway#1: Creativity isn’t magic
(3:25) Takeaway #2: Safe risks are the name of the ga…
REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
Show notes
♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen…
REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually su…
REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
Show notes
♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen …
50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?
What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and…
Even pretty emails should sell | Takeaways from Crafting Conversions
Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48.
Ideas you don’t want to miss
(2:04) Takeaway #1: Vet your projects using the Four F’s
(3:…
How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, y…
How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
Shownotes:
Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46.
Ideas you don’t want to miss
(02:35) Takeaway #1: Outsource to systems,…
How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey
Shownotes:
When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-…
Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue
Shownotes:
Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44.
Ideas you don’t want to miss
(02:26) Takeaway #1: Email is not an end, it's a means
(04:1…
How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue
When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketi…
Even a $1 price increase email is risky | Takeaways from Raising Rates
Shownotes:
Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42.
Ideas you don’t want to miss
(04:08) Takeaway #1: Create a game plan for adoptio…
How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
Shownotes:
When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking cu…
No feedback is also feedback | Email Takeaways from Sentiment Score
Shownotes:
Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.
Ideas you don’t want to miss
(3:12) Takeaway #1: Start small and scrappy
(5:42) Takeawa…
How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to…
FIRST_NAME is not email personalization | Takeaways from Voter Variations
Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.
Ideas you don’t want to miss
(02:53) Takeaway #1: When you don’t get replies, lean on other pu…
How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Ja…