EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
- Update frequency
- every 5 days
- Average duration
- 45 minutes
- Episodes
- 835
- Years Active
- 2012 - 2025
EP 215: Branding and Programmatic Advertising w/Maureen Jann
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused …
EP 214: Running an Idealistic SEO Agency w/Mike Arnesen
Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wa…
EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim
Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 201…
EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure
Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the …
EP 211: How To Get Chosen By Google w/Ronell Smith
Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps client…
EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing
Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing…
EP 209: The State of the Connected Customer w/Mathew Sweezey
Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.
Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released…
EP 208: Brand Voice and Strategy w/Dana DiTomaso
Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy!
Is your business struggling with your brand? …
EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe
Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/C…
EP 206: Is Your Copy Selling You Short? w/Amy Harrison
Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We…
EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp
Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the t…
EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf
Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion ra…
EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams
As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a hug…
EP 202: Managing a Global SEO Strategy w/Garth O’Brien
We are excited to be joined this week by Garth O’Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strateg…
EP 201: In-House SEO vs. Agency SEO w/Jason White
Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz wi…
EP 200: Steaks, Spirits, & SEO
Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We’ve come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your …
EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer
As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are lookin…
EP 198: Social Media Ads w/Ian Mackie
Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with …
EP 197: The Value of Visual Communication w/Amy Balliett
In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when necess…
EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS
What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge amo…