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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer - Podcast

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

News Business Marketing Tech News
Update frequency
every 5 days
Average duration
45 minutes
Episodes
835
Years Active
2012 - 2025
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EP 235: Becoming an Innovative Brand w/Carla Johnson

EP 235: Becoming an Innovative Brand w/Carla Johnson

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better…

00:56:01  |   Tue 15 Aug 2017
EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

EP 234: How to Become an Agile Digital Marketing Agency w/Muhammad Yasin

You've heard Erin mention on the show before that agency behind Edge of the Web (Site Strategics) is an agile digital marketing agency but what does that mean and why did we decide to become agile?

W…

00:57:49  |   Tue 08 Aug 2017
EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

EP 233: Building the Credo Brand in a Crowded Space w/John Doherty

Finding that perfect digital marketing agency or consultant can be a difficult task for a business. Many great businesses have been burned in the past by a bad agency while the good agencies and cons…

01:02:39  |   Thu 27 Jul 2017
EP 232: The Future of Mobile Video Advertising w/David Feinman

EP 232: The Future of Mobile Video Advertising w/David Feinman

Have you noticed an increase of videos that are showing up in your Facebook feed? Well, this certainly is a trend we are seeing and one we predicted. But with this increase in videos, it is getting h…

01:02:25  |   Mon 24 Jul 2017
EP 231: What is Programmatic Advertising w/Priya Kapoor

EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specifi…

00:55:50  |   Tue 18 Jul 2017
EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

EP 230: Competitive Intelligence & SEMrush w/Paul Klebanov

Paul Klebanov has been building multi-million dollar websites since he was 14 years old and by the time he was 27, he had made $3.1 Million from the e-commerce website - and then lost it all.

In this…

01:06:45  |   Tue 11 Jul 2017
EP 229: What is Native Advertising? w/Chad Pollitt

EP 229: What is Native Advertising? w/Chad Pollitt

We are back! After a few weeks off for a summer break, we are back at it and excited to bring you our next series of shows! If you have any questions or topics you would like us to discuss, please re…

01:05:41  |   Thu 06 Jul 2017
EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

EP 228: How To Grow Your Web Traffic Without Paying Google or Facebook w/Jeff Bullas

Eight years ago, he was broke, in the middle of a divorce, had hundreds oof thousands of dollars in debt, and just lost his home. He then started a blog, wrote content, and has millions of visitors t…

01:06:10  |   Tue 06 Jun 2017
EP 227: Surviving the Machine Revolution w/Jono Alderson

EP 227: Surviving the Machine Revolution w/Jono Alderson

"Five years from now, the world is a dark and terrible place. Our lives and our experiences are managed by robots, machines, and artificial intelligence which are owned and operated by international …

01:16:26  |   Tue 30 May 2017
EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

EP 226: Link Building Tips for 2017 w/Nicholas Chimonas

It was nearly one year to the day when we last talked to Nicholas Chimonas, head of Technical SEO at Page One Power, on Edge of the Web. Last May, we had Nicholas Chimonas on the show to talk about t…

01:10:52  |   Tue 23 May 2017
EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

EP 225: Creating Content Your Audience Wants w/Stacey Jaffe

How do you create the content your audience wants? The likes, the comments, the shares....the lack of likes, comments, shares, sentiment, the amount of total brand conversation - these are all data p…

01:05:08  |   Tue 16 May 2017
EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team.

With over 10 years of …

00:57:29  |   Tue 02 May 2017
EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

EP 223: How to Show Authenticity & Empathy In Your Marketing w/Ryan Shelley

Ryan Shelly is the founder and CEO of Shelly Media Arts - a growing digital marketing agency based out of Melbourne, Florida. What started out as a side-gig for Ryan while he toured solo became a ful…

01:17:51  |   Tue 18 Apr 2017
EP 222: Successful Storytelling for Businesses w/Robert Rose

EP 222: Successful Storytelling for Businesses w/Robert Rose

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided …

01:16:51  |   Tue 11 Apr 2017
EP 221: Educating Today's Digital Marketer w/Jeff Sauer

EP 221: Educating Today's Digital Marketer w/Jeff Sauer

Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers.

Jeff has been focusing on improving the number …

01:18:57  |   Wed 05 Apr 2017
EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer

We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week.

His …

01:00:29  |   Mon 03 Apr 2017
EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

EP 219: Marketing's Role in a Long Sales Cycle w/Amy Bishop

Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to ta…
01:02:10  |   Tue 28 Mar 2017
EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

EP 218: Automation & AdWords Scripts w/Frederick Vallaeys

Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the t…

01:28:21  |   Tue 21 Mar 2017
EP 217: The Knowledge Divide w/Kyle Lacy

EP 217: The Knowledge Divide w/Kyle Lacy

We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week.

01:11:00  |   Thu 16 Mar 2017
EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan

Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was m…

01:08:47  |   Tue 14 Mar 2017
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