EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space.

Some quick takeaways: Make sure you use WhatsAp…

We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do.

First up: SEOGets.com

Mathew Mellinger, Co-Founder …

What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the…

We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering

Britt…

Literally, if you have to check your legalese, check the site you have on the package, Mattel!

Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on…

This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: 

• Marc Sirkin, CEO of Third Door Media, 
• Danny Goodwin, Editorial…

Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (exce…

Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI develop…

We’re back from Tech SEO Connect!

And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that.

We dialed into some things that we missed while w…

In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power …

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing socia…

Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news…

What is the future of Large Language Models and Search?

Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifi…

Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but …

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results a…

Dissecting Google's latest moves in the advertising world, from expanding its ad opportunities to embracing dynamic pricing on YouTube. Also, Google's all-new updates on its indexing API, which now c…

In episode 714 of EDGE of the Web, Kristine Schachinger shares her thoughts about the recent leak of Google's internal documents and its implications for SEO professionals. With 2500 pages of documen…

In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC startin…

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform’s new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool…

Google is trying out a new product categories tab in search results, intended to offer more tailored suggestions in product searches. The new tab is driven by performance insights, demand trends, and…