eCommerce Standup

Our guest Marco Torres gives us some insight into the incentive business. We chat about why discounts don't work as well as incentives or free gifts for customers. How can you leverage incentives, re…

Today we talk to Merit Kahn, CEO of SELLect Sales Development, Emotional Intelligence Expert and Certified Speaking Professional. Some phenomenal insights in our show this week, as we discuss the psy…

How much SEO do you need to "do" to your eCommerce site? What do you need to do to give your store the best chance to rank on search engines? Learn how to do keyword research and optimize your pages …

eComm Stand-up looks at some of the trends developing in the eCommerce world.Will any of these perform really well in 2022? We hope so! We delve into the advances or lack of advances in AR, video and…

This week, we find out what product market fit really means, and how you can use the principles of product market fit in you digital marketing startegy and even in your site design!

Black Friday/Cyber Monday... Was this the biggest selling weekend of the year for you? If not, we share some insight into why that is, and some data trends we noticed during the period.

AS THE FOUNDER AND CEO OF FACTORY45, SHANNON (WHITEHEAD) LOHR WORKS WITH IDEA-STAGE ENTREPRENEURS TO LAUNCH CLOTHING COMPANIES THAT ARE ETHICALLY AND SUSTAINABLY MADE. Shannon got her start in 2010 …

The first sale is the first step on the journey. NOT the final destination. Once you start getting sales, you hard work really begins! Email marketing, reviews, growing your community. Why? Returnin…

The eCommerce biggest mistakes you can make during the holidays? We talk to Alli burg from Shopify about the most common mistakes merchants make while preparing their stores for the holiday selling …

Big brand fashion site Zara comes under the hammer this week as we take a look at their creative, commercial and eCommerce savvy site. Verdict - we LOVE this site and there are some very interesting…

This episode starts in pole position with our mutual love of F1! How to gear up your revenue with product line extensions. We talk about the difference between horizontal and vertical extensions and…

Okay this one gets wild! We go wildly off-topic, off on a tangent and off the charts talking about how to analyze your conversion rate. There are some extremely interesting insights from Daria and B…

So you've launched! Well done, but what is it going to cost you to run your eCommerce store? We look at the real costs of running a website, and you may be surprised at how much you're going to spen…

Do you know how much it will cost to start your eCommerce website? Really? You may be surprised at the true cost of starting your store. Daria & Bel dive into this topic and don't leave anything una…

Part 1 of our Offline to Online podcast - there is so much to think about when launching an ecommerce brand. In this episode we tackle brand essentials, discovering your unique brand value and who a…

You did it - you finally came up with what you believe to be that winning idea! Now what? Daria and Belinda take you through a 7-step product manufacturing process to ensure you prototype and get yo…

Getting a full picture of your store is more complicated that looking at a single number. Shopify allows you to layer your reports to make them more dimensional. Instead of looking at your conversion…