eCommerce Standup

Clue... it's not about changing the color of your buttons, or about driving more traffic to your site. In this episode Daria and Bel get real about how to define CRO, what it means for eCommerce stor…

Patterns & Persuasion: To celebrate the 100th episode of eComm Standup, Arnava Asen from Better Creative interviews Daria and Bel.  Tough questions, great stories and the future of eCommerce. It's al…

No F1 talk today! We're all about Shopify's Checkout Extensibility. What is it? How do you get it? What does it mean for checkout funnel conversion, and is extensibility even a word? Daria and Bel ge…

Another site takedown, and this one took us by surprise! Daria & Bel take a look at Hiut Denim Co. (hiutdemin.co.uk) Wow! We both loved the home page, and took a deep dive into the world of custom de…

Daria & Bel have an update on AI (no the machine are not rising up just yet)! In this episode of eCommerce Standup we look at some practical uses for AI in eCommerce and how you should be evaluating …

You can't talk about eCommerce marketing without having a deep dive into email marketing. More essential than ever before, email marketing for eCommerce stores is the best way to build an engaged and…

In this enlightening episode, we're joined by the visionary founder of PickFu, the renowned online polling platform that has transformed the way businesses understand consumer preferences. Dive deep …

You have launched your new store, now what? Daria and Bel tackle this question in our eCommerce Back to Basics series. Driving traffic to your new store is essential to start collecting actionable da…

In this episode, we delve into the complex world of ecommerce and the pivotal role email service providers play. Justin Pagano, Director of Security Risk and Trust at Klaviyo, joins us to shed light …

Daria and Bel put the cha-ching in your cart optimization. It's easy to forget that your cart and checkout are an important part of the sales and conversion funnel. If you've worked hard to get your …

So now you know how to optimize the top half of your product page on your eCommerce store, what happens after the Add To Cart button? This is an important part of the page, and especially so if your …

Today we sat down with Onega Ulanova from the LA New Product Development Team about the importance of product prototyping which is especially important in eCommerce. From proof-of-concept prototyping…

How to structure your product page for maximum conversion on your eCommerce store. This episode Daria & Bel start discussing what you should have (and not have) on your eCommerce product page. Once y…

Bel interviews Jonny Holsten from South Mountain Messaging about his work as a Storybrand guide and the importance of making the customer the hero of your brand story and not your brand! 

In this episode of the 'Back to Basics' series we thought we could tackle collection and product pages - Not a chance! Daria and Bel dig into the importance of a collection page for eCommerce stores …

Daria and Bel get back to basics. This is the first episode in our new series where we get detailed on what you need to start an eCommerce website. This week we talk about what a great home page shou…

In this episode Daria & Bel tackle the topic of subscriptions for eCommerce stores. How to select a subscription app, what you need to look out for, and how the launch of the Shopify subscription API…

Today, Daria & Bel talk to Dave Van Beekum, co-founder of Tweva, a social TV and digital marketing company that helps drive traffic to your online store using local community marketing via Tweva TV. …

Daria and Bel spin the wheel and prepare to evaluate an eCommerce online store - this week we landed on Ruggable. We take a look at the site design, UX/UI and the overall site functionality to help y…