eCommerce Impact Podcast

Show notes:

• How to build a systematic organic social media strategy
• Why and how you need to understand what your customer actually needs
• Why engagement outreach and conversation could be the missing pie…

This week I sat down with the founder of Replo - fast becoming the most popular landing page builder for Shopify. Landing pages have become the latest battle ground for squeezing better conversion ra…

In this episode, we cover-

• When to invest in highly produced ads vs DIY ads
• How to decide when to go in-house or ad agency
• How to deal with competitors and others copying your ideas
• How to create a commu…

If you have ever wondered how to get started with Affiliates and Influencer marketing but didn't know where to start - then this episode is for you. I sat down with Arlen Robinson the founder of OSI …

In this episode we cover-

• How to approach journalists so the actually pay attention
• Simple tactics for ensuring your get coverage in the press
• How to find out which journalists to contact 
• How to go abou…

*How to use the Net Promotor Score framework to increase customer lifetime value, improve your marketing and your product. 

*What your ideal customers AKA 'soulmates' and detractors can teach you abou…

If you have been wondering whether quizzes could be right for your eComm brand - then listen in to this episode with PreHook Founder Gen Furukawa. 

With customer cookie data disappearing fast and gett…

Today's episode was a real eye-opener!

This week I chatted with Oliver Palmer - Oliver has over 10 years of experience in eCommerce. He is an advisor and consultant for eCommerce leaders seeking to ac…

This week I sat down with the absolute OG of Facebook (Meta) Ads Jon Loomer! 

Jon has been the original fountain of knowledge for the Media buying community since the very early days of Facebook ads -…

This week I sat down with Sam from Blink SEO - Sam has been in the eCommerce world for 20 years and his agency Blink specialises in SEO for eCommerce and Shopify . Their system typically increases or…

This week I sat down with Lauren Gregor, founder, and CEO of Rent-A-Romper, the LA-based kid's clothing rental brand - taking the hassle and wastage out of the children's apparel market and growing a…

This episode is a little different - I wanted to shine a light on entrepreneurship in it's early stages - to provide some inspiration for others that are still in the thick of it. Hassan Muzaffar lau…

This week I have a real treat for those who love creative strategy. I have my friend Matt Johnson on the podcast. 

Matt is a fellow agency owner, who previously worked for 15 years as a viral video pi…

Hear how Kyle Stanger created his fashion awareness brand Boys Get Sad Too and grew it to £100k months without a plan, any financial backing and having dropped out of school, all before he turned 25.…

This week’s eCommerce Impact Podcast episode should motivate you to give PR the attention it deserves. 

I chatted with Nora Wolf, owner of boutique New York Based public relations shop Wolf PR. 

Nora h…

This week I sat down with Stephen Duke from Wayflyer - a financing platform for eCommerce. I for one have to admit to not knowing a lot about the financing of eComm brands - so it was fascinating to …

We can't promise it will be easy - but brands that act now will have a bigger chance of winning at their Black Friday/ Q4 / Peak Season Strategy.

In this special episode of the podcast, Jessie sit's d…

This week Jessie sits down with Sarah Levinger who is a highly celebrated Creative Strategist,  Consumer Behavior Analyst who helps DTC brands increase their ROI with psychology-based creative. 

In th…