Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.
Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.
Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.
Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 463
- Years Active
- 2023 - 2025
Ep. 278- Email & Social TEMPLATES are GARBAGE! QUICK Fix! 🛒 Self-Checkout FAIL! 📺 Love is Blind UPDATE!!😳 Jay’s SCOOP
In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares rec…
![Ep. 277- GUEST: 🛑 STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods]](https://artwork.captivate.fm/8aa12c47-07a3-4eea-be4f-f3b62898ae64/3ubbz03mkujzdxieva01u31dh1k4.jpg)
Ep. 277- GUEST: 🛑 STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods]
In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies…
Ep. 276 - Ask Us ANYTHING❓ULTIMATE Content Formats = MASSIVE Engagement!➕ Delulu? Yassify? Keeping Receipts?
In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social …
Ep. 275- What's Up THIS WEEK:🧊NEW LinkedIn SCAM!🪩2025 is OVER!➡️WHITE LOTUS? Cobra Kai? Love is Blind? - AND Instagram DISLIKE Button...
In this episode of Do This, Not That, host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This We…
SPECIAL SERIES ==>SECRETS to Conversion Rate Increase! 🤧JAY HAS A COLD! 🤧 (sounds terrible!)<== | BATHROOM Break #42 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal strug…
Ep. 274-SEGMENTATION Secrets You NEVER Knew! ➕ I Hate Sharesies with Dinner Groups😡Jay’s SCOOP
In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay sh…
Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar 🧠- Stop Pleasing the C-Suite and Focus on Your Audience!
In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They ex…
Ep. 272 - Ask Us ANYTHING❓ NEW DATA: Apple iOS 18 Mail App impact? ➕ Marriage Proposal ideas? 💍
In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new …
Ep. 271- DeepSeek AI TRICK!🫨Plus Valentine's Day Biz➕Consumer Tips! 🥰 BEST MOVIES for Valentine's Day?: What's Up THIS WEEK
In this episode of "Do This, Not That", host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI …
SPECIAL SERIES ==> How & Why YOU Need an EMAIL NEWSLETTER Now! 📰<== | BATHROOM Break #41 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audienc…
Ep. 270-1️⃣0️⃣,0️⃣0️⃣0️⃣Hours = Expert?😡WRONG! INSTANT Boost to Marketing Campaign Performance with Zero Experience! Jay’s SCOOP
In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He pr…
Ep. 269- CONTENT That Leads to PIPELINE? w/Limelight FOUNDER David Walsh🧠 #1 B2B Creator Partnership Platform!
In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.
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Ep. 268 - Ask Us ANYTHING❓ LANDING PAGE Conversion SECRETS! ➕ Dating Advice?
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve land…
Ep. 267- What's Up THIS WEEK:🧊Super Bowl IDEA to TRY!👏 Subject Line TESTS!🫠Taylor Swift Prop Bets Super Bowl?💰
In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content t…
SPECIAL SERIES ===> Should You Fire Clients?👋<=== | BATHROOM Break #40 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s …
Ep. 266- How YOUR B2B & B2C Brand Can Leverage SUPER BOWL NOW!🏈🏈🏈QUICK Marketing Tips to use THIS WEEK! Jay’s SCOOP
In this episode of Do This, Not That, host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the bi…
Ep. 265- FUTURE OF SEGMENTATION w/Anthropologie Sr. Dir. Global Strategy - Ian Dewar 🧠- Loyalty, Candles, Bucket List Travel, and more...
In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, an…
Ep. 264 - Ask Us ANYTHING❓The Bachelor! + 3X Results: The Content Format No One’s Talking About💡
In this episode of Do This, Not That, host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the val…
Ep. 263- What's Up THIS WEEK:🛑21% Click-Through Increase! Drake vs. Kendrick Lamar? 🏈 Super Bowl Meh?
In this episode of Do This, Not That, host Jay Schwedelson delivers the latest marketing trends and updates in his "What's Up This Week" segment. From TikTok's ban developments to email marketing ins…
SPECIAL SERIES ==>POWER of ‘3 Min Read’ + Remove NON-ENGAGED! and Beanie Babies? <== | BATHROOM Break #39 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson blend practical marketing tactics with fun personal anecdotes. They share strategies for improving email open rates and …