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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - Podcast

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.

Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.

Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.

Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Entrepreneurship Business Education How To Marketing
Update frequency
every day
Average duration
12 minutes
Episodes
463
Years Active
2023 - 2025
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EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop

EP. 63- BEST Time to SEND EMAIL Campaign? I Jay's Scoop

In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that m…

00:13:20  |   Fri 02 Feb 2024
EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING

EP. 62- EASY 25% Boost to Email Opens! I Ask Us ANYTHING

In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking fo…

00:08:32  |   Wed 31 Jan 2024
EP. 61- BIG Change for TikTok! What's Up THIS WEEK

EP. 61- BIG Change for TikTok! What's Up THIS WEEK

In this short weekly update episode, host Jay Schwedelson discusses what's happening in the marketing and social media world this week, including major TikTok updates, the attempted comeback of BeRea…

00:06:30  |   Tue 30 Jan 2024
EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop

EP. 60- MOST Important Part of Your Website…(GAME CHANGER TIPS!) I Jay's Scoop

In this episode of the podcast, host Jay Schwedelson discusses the importance of the "after they do the thing" pages on websites. These are the pages users land on after taking a desired action like …

00:10:26  |   Fri 26 Jan 2024
EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING

EP. 59- 25% Increase in CLICKS!! l Ask Us ANYTHING

In this week's "Ask Us Anything" episode, Jay tackles a work question about improving email engagement and a fun question about the strangest job he's had. Listeners will learn tips for making their …

00:08:49  |   Wed 24 Jan 2024
EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK

EP. 58- VIDEO in EMAIL Marketing?? What's Up THIS WEEK

In this week's "What's Up This Week" episode, host Jay Schwedelson discusses some of the big happenings this week, including Apple's new VR headset, using email marketing to promote video content, an…

00:06:09  |   Tue 23 Jan 2024
EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips

EP. 57- GMAIL & YAHOO Email Changes YOU NEED TO KNOW! I Expert Quick Tips

In this episode of Do This, NOT That, host Jay Schwedelson interviews Alison Cooley, the Director of Growth Marketing at Marigold, about upcoming changes to Gmail and Yahoo's email deliverability req…

00:30:52  |   Fri 19 Jan 2024
EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING

EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING

In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts…

00:11:21  |   Wed 17 Jan 2024
EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK

EP. 55- TIPS from Annoying POLITICAL Marketing? I What's Up THIS WEEK

In this episode of What's Up This Week, host Jay Schwedelson discusses the upcoming presidential primaries and marketing tactics used in political campaigns. He shares insights into the massive volum…

00:07:05  |   Tue 16 Jan 2024
EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop

EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of levera…

00:12:47  |   Fri 12 Jan 2024
EP. 53- EMAIL Signature is a BIG DEAL!  I Ask Us ANYTHING

EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the…

00:07:49  |   Wed 10 Jan 2024
EP. 52- What's Up THIS WEEK - 01/09/2024

EP. 52- What's Up THIS WEEK - 01/09/2024

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discus…

00:08:13  |   Tue 09 Jan 2024
EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop

EP. 51- 25% INCREASE in Email Open Rate! EASY TEST! l Jay's Scoop

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in sub…

00:13:48  |   Fri 05 Jan 2024
EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips

EP. 50- FOUNDER of Chili Piper! Startup to Billion Dollar Valuation Journey with Alina Vandenberghe l Expert Quick Tips

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entr…

00:21:51  |   Fri 05 Jan 2024
EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING

EP. 49- MISTAKE! Biggest Mistake Marketers Make! l Ask Us ANYTHING

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Du…

00:09:56  |   Wed 03 Jan 2024
EP. 48- What's Up THIS WEEK - 1/2/2024

EP. 48- What's Up THIS WEEK - 1/2/2024

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bach…

00:06:16  |   Tue 02 Jan 2024
EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!

EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!

Description:

In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like …

00:23:27  |   Fri 29 Dec 2023
EP. 47- NEW Subject Line TESTS!  l Jay's Scoop

EP. 47- NEW Subject Line TESTS! l Jay's Scoop

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join…

00:14:27  |   Fri 29 Dec 2023
EP. 45- MY LinkedIn Routine l Ask Us ANYTHING

EP. 45- MY LinkedIn Routine l Ask Us ANYTHING

In this episode of "Ask Us Anything", host Jay and Kristin Nagel tackle listener questions - one about work and one more lighthearted. Jay shares his approach to consistently posting on LinkedIn over…

00:08:34  |   Wed 27 Dec 2023
EP. 44- What's Up THIS WEEK - 12/26/2023

EP. 44- What's Up THIS WEEK - 12/26/2023

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Beh…

00:05:40  |   Tue 26 Dec 2023
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