Crossing the Axis - The Commercial Side of Film Production
Dive into a dedicated space for commercial film production company owners. Join the conversation as we unravel the intricacies of business growth and sustainability in the ever-evolving client-driven film world. Benefit from the unique insights of buyers on acquiring fresh business opportunities and gain firsthand knowledge of best practices shared by your fellow industry peers. Chart your course to success. New episodes released every month.
- Update frequency
- every 22 days
- Average duration
- 40 minutes
- Episodes
- 49
- Years Active
- 2021 - 2025
Should Your Production Company Go Union Signatory?
Ever wondered about the perks and challenges of becoming a union signatory? Dive into our latest episode where Melissa Purcell, a Business Agent for IATSE 488, sheds light on the myriad advantages, f…
[Client Side Conversation] Paul Killebrew on Hiring Boutique Production Companies
Paul Killebrew boasts experience as both a seller and buyer within the production industry. His tenure in sales cultivated his fondness for smaller boutique production firms over larger ones. Now, wi…
How Science Fiction Shaped a Business Niche in Customer Stories
In the business of commercial film production, making brand case-studies are often seen as just a step above an infomercial. But that’s when they are done poorly. When executed well, they can transce…
[Client Side Conversation] How to Offer Your Services to Brand Clients with Nicholas Incorvaia
Get to know Nicholas Incorvaia and hear his take on what motivates him to hire production companies, and what doesn’t. Nicholas is a leader in producing corporate marketing content for almost two dec…
Why Company Culture Matters with Sam Kelly, Jr.
Whether you realize it or not, your production company has a culture. It is shaped by the owners, the employees, partners and your clients. But, should it be more than just the sum of the parts? Shou…
[Client Side Conversation] Do Your Narrative Projects Attract Client Work?
This must-listen episode welcomes Nate Barr to help you navigate the very difficult path of using your own original narrative content to attract client work. Nate knows what he’s talking about too, w…
![[Client Side Conversation] Selling Direct to Brands with Thig Gishuru](https://media.zencastr.com/image-files/64345e68e579463eb2b613e2/a30f0079-8950-44e9-bedb-f457bafb309c.jpg)
[Client Side Conversation] Selling Direct to Brands with Thig Gishuru
Meet Thig Gishuru, a creative director with over 10 years of experience in both the agency-side and client-side of advertising; primarily creating, producing, and marketing content in fashion. In thi…
[Client Side Conversation] Selling to Ad Agencies, with Undnyable
Meet Justin Hooper and Steve Williams, partners at Undnyable, an advertising agency with a reputation of turning heads with their funny, creative and sometimes outrageous client campaigns. In this ep…
Passing the Mic
Max introduces James Keblas as the future host of Crossing the Axis. Get to know James and how he plans to lead the show moving forward. Max shares his thoughts and observations on the video producti…
Evolving from Production Company to Agency with Alan Nay
This week we interview Alan Nay of the Seattle powerhouse World Famous. World Famous works as a full-service agency with Nike, Wendy's, T-Mobile, Microsoft - you name it. But! World Famous started o…
The Creative Work You do Between Gigs Defines You and Your Company
I sit down and talk to Chris Donaldson and Julien Scherliss of Moment.film (www.moment.film) about what it takes to regularly put out great, personal creative work outside of the daily grind of our p…
From "Selling Out" to Selling Big - The Path of the Passionate Professional
Channel Your Passion into Client Success
Max talks to Caleb Young, creative director at world-class video production company, Hand Crank Films of the Pacific Northwest. Learn how Caleb went from some…
Max & Jake Bore You To Death About Budgeting
You seriously need to take budgeting seriously.
Basically, budgeting is the activity that makes or breaks your operation. How you handle it makes all the difference whether you're just getting starte…
Get All the Answers with Ryan Koral of Studio Sherpas
Today Jake and I got to sit down with Ryan Koral, the head of Studio Sherpas.
Studio Sherpas is advertised as "Everything You Need to Grow Your Video Business" and they are not kidding. Ryan has dedi…
The Case for Keeping the Team In-House with StoryFarm
John Sherman is the CEO of StoryFarm out of Baltimore, Maryland. John and his team have been (very) successful creating a host of different types of videos for clients like Dell, McDonalds, ExxonMobi…
Death to the Corporate Video with Guy Bauer
Imagine bringing in revenue of $3.5M one year only to find that you’re actually $1M in debt? That’s where Guy Bauer found himself at the end of 2018. His production company (Umault) was more successf…
Cole Heilborn: The Hustler
In this episode we meet Cole Heilborn of the pacific northwest production company, Portside Productions.
We at Crossing the Axis call Cole "the hustler" because there's nothing Cole's afraid of to mo…
The Business of Wedding Films with Emma Wilson
Emma Wilson of Wengen, Switzerland makes the most beautiful wedding films you've ever seen. Forget about the cheese that can sometimes sneak into this industry. Emma creates from-the-gut, perfectly c…
Important Takeaways from the First Ten Episodes
Today, as a celebration of finishing 10 podcasts, we’re going to do a recap podcast where we go back and cover incredible tips we’ve learned from our guests.
How to Make a Profit in Video Production
Max and Jake break down the importance of making a profit, what you can do with the profit, and how to insure that you make the profit you need.
- What profit is?
- Why profit is crucial to growth?
- Th…