Confident Content with Rachel Klaver

Hi - my name is Rachel Klaver and I’m a content marketing coach and strategist for small business owners. If you’ve seen my content you know I love cameras. But it wasn’t always like that. Yes, as a …

I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do n…

My heart dies a little everytime I spy any business saying they can’t see the point of email marketing but ESPECIALLY when it comes to ecommerce and retail

Before I introduce my live coaching client …

My brain started to switch off when I read content created by AI. There are tells. And I swipe on by.

That’s not the worst of it though. 

I have also noticed I trust that brand a little less. I feel …

Before you even start to write your course you should think about how you’re going to market it. Big call I know, but here’s the thing…

If you exert all your energy on creating the course, you’ll for…

We know we need a website for our business, but are we expecting less from it than we should?

Back in the day people used to call websites a “brochure.” While some people still just see it as a must …

Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!)

Or …

If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you.

Today I help my client Siobhan Richards …

One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time

And while it’s happening you still might need to get some lead…

Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s…

Should we talk about politics in business posts, or as part of our marketing?

For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the …

If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you.

Marketing requires goal setting, focus, and energy and …

One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do.

However after the first flurry of e…

our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confiden…

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days.

Yet I see so many small business owners still try to overcompl…

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust…

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash?

I’ve got you!

Email marketing is one o…

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.

I reckon it’s because of a range of reasons. We all get a pile of re…

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”