Communicate for Good

On this episode of Marketing for Good, Erica is joined by Leslie Zane to talk about subconscious versus conscious marketing (which is what the vast majority of marketing is). They discuss the premise…

On this episode of Marketing for Good, Erica talks with Jeff Krasno about all things mindfulness. They speak about marketing mindfulness in the context of different audiences and applying mindfulness…

This episode of Marketing for Good is all about words, words, words! Erica takes a deep dive into Dictionary.com, Big Duck, and Lake Superior State University words to avoid lists. She talks about ov…

*Trigger Warning* This episode contains discussion mental illness, suicide, and sexual abuse. If you are worried about your mental health, please call the National Suicide Prevention hotline at 1-800…

On this episode of the Marketing for Good podcast, host Erica Mills Barnart and guest, Kate Slater, discuss the question: How can you make your messaging anti-racist? They talk about how implicit bia…

In this episode, Erica helps you to unleash the potential of words through the messaging matrix. She lays out the two sides of the matrix: foundational messaging (values, vision, purpose, mission) an…

In this episode, Erica is joined by Jonathan Silver to discuss how nonprofits can utilize data to help boost consistent donor engagement. They talk about low friction ways to expand your nonprofit to…

On this episode of Marketing for Good, Wendy Chamberlin joins Erica to discuss the marketing of poverty. They talk about poverty graduation programming, the static picture of poverty (and why it is i…

In this episode, Beth and Erica talk about the roles of marketing versus fundraising, equating marketing to the invitation into a house, and fundraising as a room in the house. They discuss internal …

Fleur and Erica talk about key terms like racism, anti-blackness, equity, and white fragility and how these terms, and the concepts and actions behind them, influence marketing. They discuss woke-was…

Erin Dowell, JD, and Marlette Jackson, PhD join Erica to discuss woke washing (“appropriating the language of social activism for marketing purposes”), allyship, advocacy for corporate gain, implicit…

In this episode, Erica and Catherine discuss:

• The benefits of leading from behind the scenes.
• Successful networking as an introvert.
• Understand and embracing the cycle of the event.
• Building a team of di…

In this episode, Erica and Dean discuss:

• Mission statements generation, differences, and similarities between businesses.
• Creating for a purpose greater than ourselves, to be part of a community.
• Utiliz…

In this episode, Erica and Deborrah discuss:

• Utilizing Linkedin as an online platform for networking and creating a specific way to connect in a business aspect.
• How the fear of saying or doing the wro…

Maria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building e…

In this episode, Erica and Chris discuss:

• The benefit of utilizing popular keyword term searches.
• The benefit and downfall of your product on search engine placements.
• Optimizing a search through names,…

In this episode, Erica and Brandy discuss:

• The importance of being community-focused.
• Developing leadership teams through education and training.
• Getting the right mix of soft benefits and hard benefits…

In this episode, Erica and Elizabeth discuss:

• Opening the dialogue of accessibility.
• Accessibility of art by socio-economic standards.
• Marketing your businesses toward universal accessibility and recogn…

In this episode, Erica and Will discuss:

• Using data to guide strategy.
• 5 possible marketing channels & how they’re working:
  • 1. Facebook
  • 2. Web Tracking and Devices
  • 3. Text Messaging
  • 4. Social Media
  • 5. Digit…

In this episode, Erica and Brea discuss:

• The power of communication and marketing.
• The role gender dynamics play while working from home.
• Creating a virtual think tank with specialists to solve problems…