Communicate for Good

On this episode of Communicate I/O, Erica shares one small tweak that will create more clarity for your team and help them feel more motivated and inspired. Using the law of little things, she explai…

Erica shakes things up by making I/O stand for Inner and Outer communication for the purpose of this episode. She talks about the ripple effect that inner communication can have on outer communicatio…

On this episode of Communicate I/O, Erica puts the Law of Little Things into practice by examining out of office messages. She shares three out of office emails and analyzes them using the Communicat…

On this episode of Communicate I/O, Erica reminds listeners that on average organizations waste $12,506 PER employee PER year on poor communication (and this number increases as your salary increases…

On this episode of Communicate I/O Erica shares the most common mistake leaders make when communicating with their staff. This mistake contributes to the average $12,506 lost per person per year to c…

Welcome to the first episode of Communicate I/O! In this episode, Erica talks about the very real cost, cultural and individual impact of ineffective communication from people in leadership roles. Sh…

On this episode of Marketing for Good, Erica shares her thoughts on the cultural shifts happening in workplaces in the context of personal purpose. She talks about the difficulties of leadership and …

This is the third and final episode in the Marketing for Good mini-series on Erica’s (free) ebook Recharge: energizing your employees one word at a time. In the previous episode, Erica expanded on th…

This is the second episode of the Marketing for Good mini-series on Erica’s new FREE ebook: Recharge: Energizing your employees one word at a time. In this episode, Erica expands on the two beliefs a…

On this episode of Marketing for Good, Erica begins a new mini-series all about energy, energy, energy! She dissects the importance of culture, both in the organizational sense and the personal sense…

On this episode of Marketing for Good, Erica challenges three beliefs often held in the marketing space. She urges listeners to unleash their inner awesomeness by shifting their mindsets on what is h…

In this episode, Erica explores the energetic force of words and why the words you choose matter. She invites listeners to be more attentive to the words that they use, and to think about how the ene…

In the third and final episode of the Guy Kawasaki mini masterclass on modern day marketing, Erica and Guy spend time discussing blogging, podcasting and whether these forms of marketing are still ma…

In the second episode in our three-part mini masterclass on modern day marketing with Guy Kawasaki, the conversation shifts to technology and the influence of influencers. Erica and Guy talk about th…

This is the first episode in a three-part mini masterclass on modern day marketing with Guy Kawasaki. During this episode, Guy and Erica talk about personal branding: whether it is important or not a…

In this episode of Marketing for Good, Erica is joined by inclusive marketing extraordinaire, Mita Mallick. They discuss colorism in marketing, the impact of changing demographics, and recommendation…

Erica shares marketing wisdom tidbits in this mini episode! She covers the topics of ideal versus idealized marketing, whether your identity statements (mission, vision, value) are opening or closing…

In this episode of Marketing for Good, Erica is joined by Stephen Robinson to discuss code-switching, the power language holds, and the mixed implications of using jargon. They talk about how persona…

On this episode of Marketing for Good, Erica is joined by Lisa Cron to discuss the evolution of stories. They discuss using the story of your organization (through your mission, vision, value, and pu…

Happy one year anniversary to the Marketing for Good podcast! Today Erica takes a look back over the past year, and highlights the importance of employee engagement and getting real about diversity, …