Collectively - Purpose-led business and marketing
Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really move the dial for small-to-medium sized businesses, and how by working in collaboration with others, you can build a successful business and market it in a way that feels aligned, authentic and appealing for you and all your audiences!
Collectively, is a podcast by The Marketing Collective Founder, Marijke Timmers and Mark My Words Founder, Monica Shepherd.
- Update frequency
- every 13 days
- Average duration
- 34 minutes
- Episodes
- 29
- Years Active
- 2024 - 2025
Sustainability reporting for SMEs
In this episode we’re joined by Gina Cook, a Partner at advisory firm, BDO Auckland, who shares more about sustainability - or ESG - reporting. ESG stands for environmental, social issues and governa…
Agencies - how to get the best and avoid the worst of them
We’ve heard horror stories and picked up the pieces of clients who have been burnt by bad experiences or paid high fees for inadequate results. It happens everywhere, not just in marketing. In every …
Building brand credibility with certifications & standards
Greenwashing, woke washing and virtue signalling— there are plenty of ways that brands can embellish the true results or impact of their products or processes to mislead consumers. So, are certificat…
Are you an antisocial entrepreneur?
We know that not everyone feels comfortable showing up on social media, and that depending on your business, social media channels are not always the most effective means of reaching the right audien…
Can cause marketing help you further your own brand’s impact?
Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating wh…
How intentional are your values?
So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?
We uncover …
The purpose of purpose
Just another marketing buzzword? We don't think so...
Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meanin…
Welcome to Collectively - meaningful marketing for ethical entrepreneurs
Welcome!
We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more …
Does the first time always suck?
We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imp…