Collectively - Purpose-led business and marketing

On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intenti…

What if the thing holding your business back… is you?

In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and su…

We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday!

Join us as we look back on a year of honest convos, incredible guests, a…

There’s a lot of chatter out there about AI and how to use it in your marketing.

While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, res…

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footpri…

What if productivity isn’t about doing more — but doing what matters?

In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on…

Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.

What if slowing down could actually move you forward? What if you…

Harvesting more time, money and freedom in your marketing

Feeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with …

In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and famil…

In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a…

In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world s…

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is …

What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outski…

When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having AD…

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what…

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. 

The…

This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs man…

It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought …

In our previous episode, we talked about how to create personas that represent your intended audience. But what next? How do you use what you know about your audience to communicate in a way that rea…

Without knowing your audience, you’re shooting in the dark. It's essential for your marketing, messaging, and product development. As the adage goes: if you’re marketing to everyone, you’re marketing…