Chaos to Conversions: A Podcast on Launching and Email Marketing
Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.
Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.
Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.
Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.
- Update frequency
- every 7 days
- Average duration
- 20 minutes
- Episodes
- 83
- Years Active
- 2024 - 2025
Ep 022: Your Webinar Pep Talk
In this episode, Melanie is here for an encouraging webinar pep talk to boost your launch confidence. She serves up practical tips to calm those pre-launch jitters, conquer camera shyness, and transf…
Ep 021: Email Troubleshooting Tips
In this episode, Branda tackles the real struggles of email marketing head-on! Ever wondered why your email sales are flatlining, or why your list isn't growing as fast as you'd like? Or maybe your w…
Ep 020: Launch Question Call-In
In the episode, Melanie and Branda dive into the nitty-gritty of product launches, tackling burning questions that keep entrepreneurs up at night. From newsletter strategies to crafting irresistible …
Ep 019: You Ghosted Your Email List. Now What?
In this episode, Branda dives into what happens when you ghost your email list. Do you dust off the cobwebs, pretend nothing happened, or address your absence head-on? Tune in for tips to bounce back…
Ep 018: Your Mid-Year Pep Talk
In this episode, Melanie pauses to celebrate the halfway point of 2024 by reflecting on her accomplishments so far. Join her for a quick check-in as she guides you through a time audit, revisits your…
Ep 017: The Power of Collaboration to Grow Your Network with Lauren Fulton
In this episode, Branda and Melanie welcome Lauren Fulton, a passionate educator and innovative entrepreneur, to discuss the power of collaborations. Lauren shares her experience co-hosting the Teach…
Ep 016: Should You Let Subscribers Opt Out Of Sales Emails?
In this episode, Branda discusses the concept of a "soft opt-out" in email marketing, allowing subscribers to opt out of receiving specific promotional or launch emails without unsubscribing from the…
Ep 015: The Biggest Mistake People Make When Hiring a Contractor
In this episode, Melanie opens up about her initial struggles with hiring help for her business and shares invaluable insights on how to avoid common pitfalls. As summer approaches, business dynamics…
Ep 014: Should You Trust Big Name Gurus?
In the episode, Branda and Melanie discuss the influence of big name gurus in the online business space, highlighting the potential pitfalls of blindly following their advice. While these gurus often…
Ep 013: 3 Elements of a Sales Page You Need
In this episode, Branda tackles the daunting task of crafting effective sales pages. She shares valuable insights into what makes a sales page successful and how to ensure yours stands out. From unde…
Ep 012: How (And Why) You Should Relaunch That Old Offer
In this episode, Melanie dives into the importance of revisiting and relaunching old offers that may not have performed well initially. She emphasizes that failure is not final and that there is valu…
Ep 011: Does Launching Ever Get Easier? with Malia Rivera
In this episode, hosts Branda and Melanie welcome Malia Rivera, a former middle and high school math teacher turned Teachers Pay Teachers (TPT) guru. Malia shares her journey from starting her TPT st…
Ep 010: Clients from Hell (& How to Deal With Them)
In the episode, hosts Branda and Melanie dive into the realm of client mishaps and tough lessons learned. From botched projects to mismatched expectations, they share real stories from service provid…
Ep 009: Want to Hire a Copywriter? Things You Need to Know
In this episode, Branda delves into the intricacies of hiring a copywriter, offering insights into the essential considerations when seeking professional writing assistance. From understanding the ro…
Ep 008: Skip the Launch Overwhelm with These Tips
In this episode, Melanie shares three essential tips to overcome overwhelm during product launches. From cultivating the right mindset to staying organized and planning strategic content, Melanie off…
Ep 007: What The Hell Is Pre-Launch And Why Do You Need It?
In the episode, hosts Branda and Melanie dive deep into the critical phase of pre-launching strategies for online businesses. They explore the importance of informing, inspiring, and inviting potenti…
Ep 006: Email Marketing Between Launches: the Do’s and Don'ts
In this episode, Branda discusses essential strategies for maintaining audience engagement between launches in an online business. She emphasizes the importance of nurturing subscribers and providing…
Ep 005: 3 Reasons You Need a Paid Workshop in Your Offer Suite
In this episode, Melanie explores the power of paid workshops in online business. She defines what sets them apart, discusses their versatility for all business stages, and reveals their role in test…
Ep 004: Mastering Market Research for Online Success
In the episode, hosts Branda and Melanie delve into the critical importance of market research for online business success. They explore various methods for conducting effective market research, incl…
Ep 003: How Often Should You Email Your List?
In this episode, Branda delves into the often murky waters of email marketing consistency. Have you ever wondered what "staying consistent" with emails really means? Branda cuts through the noise to …