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Chaos to Conversions: A Podcast on Launching and Email Marketing - Podcast

Chaos to Conversions: A Podcast on Launching and Email Marketing

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down. 


Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit.


Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more. 


Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.


Mindset How To Entrepreneurship Education Business Marketing
Update frequency
every 7 days
Average duration
20 minutes
Episodes
83
Years Active
2024 - 2025
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Ep 062: Re-engaging and Waking Up Your Email List

Ep 062: Re-engaging and Waking Up Your Email List

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spirali…

00:18:51  |   Tue 22 Apr 2025
Ep 061: How to Spend Less Time Writing Copy

Ep 061: How to Spend Less Time Writing Copy

Does writing your emails, blogs, or launch copy take forever? 
A. You’re not alone. B. You don’t have to keep drowning in drafts and decision fatigue!

In this episode, Branda shares her favorite ways t…

00:15:58  |   Tue 15 Apr 2025
Ep 060: The Art of the Pre-Launch Waitlist

Ep 060: The Art of the Pre-Launch Waitlist

Ever feel like you’re starting from scratch with every launch? A strategic, high-intent waitlist can change everything. When done right, your waitlist becomes more than just a placeholder—it becomes …

00:18:57  |   Tue 08 Apr 2025
Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox

Ep 059: 3 Money Mindset Pieces to Clean Up (as You Grow to Six Figures) with Gina Knox

Debt. Inconsistent income. Failed payments. Being a business owner brings up all the money triggers—and those thoughts might be the very thing keeping your business stuck.

In this episode, Branda and …

00:35:28  |   Tue 01 Apr 2025
Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Ep 058: Emails Feel Disjointed? How to Streamline Your Content

Feeling like your emails are all over the place with no real strategy? Without a clear plan, it’s easy to end up sending random emails that don’t work together to build momentum, nurture subscribers,…

00:18:20  |   Tue 25 Mar 2025
Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Ep 057: The Wildly Underrated Skill That Will Make or Break Your Next Launch

Launching isn’t just about strategy—it’s about mindset, self-awareness, and not spiraling into an existential crisis every time you check your cart. If you’ve ever felt like launching sends you into …

00:18:58  |   Tue 18 Mar 2025
Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Ep 056: Balancing AI with Your Unique Abilities to Create Winning Content with Jacinta Gandy

Getting your business to stand out online can feel like competing in The Hunger Games—everyone is vying for attention, and it’s easy to slip under the radar. But in a world flooded with AI-generated …

00:29:12  |   Tue 11 Mar 2025
Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome

Ep 055: How Quarterly Planning Helps You Avoid Shiny Object Syndrome

If you constantly find yourself chasing new ideas but struggling to make real progress, you might be dealing with shiny object syndrome. The temptation to jump on every opportunity can keep your busi…

00:21:16  |   Tue 04 Mar 2025
Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck

Ep 054: The “Burn It All Down” Lie That’s Keeping Your Launch Stuck

What if your launch wasn’t a failure, but an almost success? Too many entrepreneurs fall into the burn-it-all-down mindset—scrapping everything and starting from scratch instead of making small, stra…

00:20:33  |   Tue 25 Feb 2025
Ep 053: Marketing Funnel Series: Bottom of Funnel

Ep 053: Marketing Funnel Series: Bottom of Funnel

Bringing in new leads is exciting, but what happens after they buy? In this episode, Melanie and Branda share how to keep buyers engaged, build loyalty, and create an experience that keeps customers …

00:16:10  |   Tue 18 Feb 2025
Ep 052: Do You Really Need a Welcome Sequence?

Ep 052: Do You Really Need a Welcome Sequence?

You’ve created the perfect opt-in, but now you’re wondering—do you really need a welcome sequence? Spoiler alert: yes, you do! In this episode, Branda dives into why welcome sequences are crucial for…

00:16:52  |   Tue 11 Feb 2025
Ep 051: The First 3 Steps to Take When Hiring

Ep 051: The First 3 Steps to Take When Hiring

Feeling overwhelmed at the thought of hiring for your business? You’re not alone! Hiring help can be transformative, but it takes preparation to get it right. In this episode, Melanie shares the firs…

00:21:30  |   Tue 04 Feb 2025
Ep 050: Marketing Funnel Series: Middle of Funnel

Ep 050: Marketing Funnel Series: Middle of Funnel

Your audience knows who you are—now it’s time to show them why you’re the right fit. In this episode, Melanie and Branda dive into the middle of the marketing funnel, where trust and credibility take…

00:18:35  |   Tue 28 Jan 2025
Ep 049: What’s Wrong With This Email?

Ep 049: What’s Wrong With This Email?

Struggling to write emails that convert your subscribers into buyers? You’re not alone! In this episode, Branda pulls back the curtain on email audits and shares insider tips to help you craft better…

00:21:40  |   Tue 21 Jan 2025
Ep 048: 3 SOPs Every Business Needs

Ep 048: 3 SOPs Every Business Needs

Are your business operations running smoothly, or do you feel like you're constantly reinventing the wheel? SOPs (Standard Operating Procedures) are the key to efficiency and scalability. In this epi…

00:17:36  |   Tue 14 Jan 2025
Ep 047: Marketing Funnel Series: Top of Funnel

Ep 047: Marketing Funnel Series: Top of Funnel

Building a successful marketing funnel starts at the top. How do you attract the right audience, build visibility, and generate leads effectively? In this episode, Melanie and Branda break down the e…

00:17:45  |   Tue 07 Jan 2025
Ep 046: Email Metrics You Need to Track Each Month

Ep 046: Email Metrics You Need to Track Each Month

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email me…

00:23:47  |   Tue 31 Dec 2024
Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?

Ep 045: You Didn’t Meet Any of Your Goals in 2024… Now What?

What if you feel like your entire year just went off the rails? In this episode, Melanie dives into the tough truth of unmet goals—but also shows you why it’s not the end of the road. 2024 may have b…

00:16:22  |   Tue 24 Dec 2024
Ep 044: Tips for Tackling Your Business Finances with Megan Mendez

Ep 044: Tips for Tackling Your Business Finances with Megan Mendez

Ever wondered how to manage your business finances without feeling overwhelmed? In this episode, Melanie and Branda welcome Megan Mendez, a financial strategist and former teacher who transformed her…

00:32:26  |   Tue 17 Dec 2024
Ep 043: Yay or Nay: Creating a Year-Long Email Sequence

Ep 043: Yay or Nay: Creating a Year-Long Email Sequence

Are year-long email sequences a dream come true or a recipe for disconnection? In this episode, Branda dives deep into the pros and cons of automating your email strategy for an entire year. From tim…

00:14:44  |   Tue 10 Dec 2024
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