Captivate + Convert with Christy Cegelski

“The best way to know what’s going on in your business, and to know your business intimately, is to know your business numbers.”

—  Melissa Houston

Is it better to have $1 million in revenue or $300k i…

“This is one of the self care things that I did: delete social media altogether for 90 days.”

—  Amisha Shrimanker

We’re busting some myths on this episode of Captivate + Convert! First up: to grow you…

“The most effective copy is going to come straight from your customers’ mouths.”

—  Melissa Harstine

There are many reasons to choose entrepreneurship over a traditional job. We love to talk about time…

“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my …

“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it… Don’t worry about what the other guru is doing and what your business bestie is doi…

“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one mill…

“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how …

“I’d grown up being sure that my purpose in life was to have a vocation that really helped people… I don’t think anymore that life should be all about serving other people. Being nice and doing good …

“The funnels, and the pop-ups, and all these extra opt-ins — you don’t need those in order to run a successful business. What you want to do is send people to the place you want them to buy, and make…

“Do a time audit… One thing that business owners and CEOs do constantly (and I see so much more in online businesses than brick-and-mortar businesses) is they undervalue their own time.”

—  Erika Maca…

“YOU are your business. Therefore, you’ve got to make sure that you’re doing the best that you can for your own wellbeing.”

—  Rachel Letham

Should self care actually be a part of your business plan?

Th…

“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base… they’re not all going to fire you at once.”

—  Steven Cegelsk…

“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”

—  Taylor Daniels

I’ve heard your requests, and now I’m delivering…

“I knew it would help me… get a pulse on who my audience was.”

—  Sara Vartanian

Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.

This week’s guest is Sara …

“You can’t think your way into a new state of being. You have to actually get out there and do something.”

—  Alexa Martin

Wonder whether working with a coach is all it’s hyped up to be? Then this epis…

“The stories we tell ourselves lay out how everything goes for us, and certainly our perspective on it.”

—  Amy Collins

This week’s episode is the second half of my interview with copywriter Amy Collin…

“The most important thing is not so much what you share, it’s how you’re able to tie that into your CTA, but also how it is going to relate to your audience.”

—  Amy Collins

How often do I get to recor…

“The seller doesn’t really have the power… the buyer now has all the power.”

—  Julie Gohring

When I say “salesperson,” what pops into your head? Was it a stereotypical slimy car salesman? Was it a pus…

If you think that you’ll be able to scale your biz effectively without a team, then you really need to listen to this episode of Captivate + Convert!

It’s true that most entrepreneurs launch without e…

“What people do find is that they find themselves… who they are and how they show up.”

— Kathleen Oh

We’re raised to believe that happiness is like an equation — if you achieve X, Y, and Z, you’re goin…