Called To Both® is the podcast for ambitious photographers and creative small business owners wanting better clients & diversified revenue, while also building a life you love! Finally, a fresh perspective on business and marketing from a mom who works less than 20 hours per week!
On this podcast Joy Michelle talks about what it takes to pursue both Motherhood and entrepreneurship, balance these two worlds, and provide you with tools and lessons to help you thrive in both areas of life. While learning about business is so valuable—where is the business advice for women doing BOTH? At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart.
You can be Called to Both. Called to Both Podcast will leave you feeling refreshed and inspired with new episodes each week, walking away with tangible yet simple steps to make your business and life work for you.
Photographers, if you feel Called To Both you’re in the right place. Join us each week as we discuss time management, affiliate marketing, business strategy, marketing tips, and work life balance as if you were chatting one-on-one with your business coach.
You can find show notes, links, and resources mentioned in each episode at https://calledtoboth.com
Connect with Joy over on Instagram at https://www.instagram.com/joyymichelle/.
Are you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I’m going to show you how to save time and energy with a sustainable content repurposi…
Ready to maximize your reach, engagement, and bookings with your content? You don’t have to churn out new posts constantly. You can learn to recreate your content like a pro so that it works harder f…
What would it take to become the go-to expert in your field? In today’s episode, I’m sharing how you can develop a visibility plan and build brand authority.
[This episode is a re-run. It originally …
Ready to unlock unlimited business growth? In today’s episode, I’m sharing the three primary characteristics of successful businesses, which allow business owners real balance in their lives.
[This e…
I’m beyond excited to finally share the details of my new course: Affiliate Boss—the ultimate course for service providers and personal brands looking to generate affiliate income.
This launch has bee…
Are you planning an upcoming maternity leave as a self-employed business owner? In today’s episode, I’m sharing my plans for my third maternity leave: what I’ve learned from the past, what I’m doing …
If you’ve been dabbling in affiliate marketing and you’re ready to make more money with it, this episode is for you. I’m sharing my top three advanced tips and strategies to help you get to the next …
Is your affiliate marketing bringing in less income than you’d hope? In today’s episode, we're diving into some of the common pitfalls or mistakes creatives make with affiliate marketing. I’ll also s…
If you’re a photographer who isn’t taking advantage of affiliate marketing, you’re leaving money on the table. In this episode, I’m sharing my experience with affiliate marketing and why I think it’s…
Feeling curious about how to make money outside of photography? Maybe you love your role as a photographer, but you're curious about diversifying your income and creating endless revenue potential. I…
Do you want to feel like a total boss in your business? In today’s episode, I’m talking about building confidence in your business, stepping into that role of really feeling like the boss, and some k…
What do you do when your support system doesn’t support your business? In today’s episode, I’m sharing how to handle unsupportive loved ones as an entrepreneur.
[This episode is a re-run. It originall…
Are you stuck trying to figure out what to post? In today’s episode, I’m sharing seven content ideas for boosting your visibility and brand authority. This is the episode for when you have “nothing” …
How do you differentiate your business in a crowded market? In today’s episode, I’m sharing what I believe is the secret weapon for standing out. I’m diving into my top seven tips for strengthening y…
Are you hesitant to raise your rates? In today’s episode, I’m discussing the double-edged sword that is setting your own prices as a business owner. Plus, I’m sharing my advice for evaluating your cu…
It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk…
Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, …
How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it's an essential …
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing how to go about setting goals in your business plus resources that I recommend to get the mo…
Are you ready to make next year one of your best years in business? In today’s replay episode, I’m sharing my own goal setting and planning process with you to help you get ready for the year ahead.
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