Built to Sell Radio
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial transaction of your life.
- Update frequency
- every 7 days
- Average duration
- 53 minutes
- Episodes
- 512
- Years Active
- 2015 - 2025
Ep 389 How to Create Sticky Customers with Lori Morton - Leverage strategic partnerships, sell to industry giants, position your company to attract acquirers, choosing the right acquirer
In 1998, Lori Morton founded AerieHub, a customizable mobile app that helps facility managers efficiently control building information and operations, including compliance records, blueprints, and em…
Ep 388 How to Create Repeat Customers Automatically with Gamal Codner - Increase the LTV of a customer, use reviews to drive value, systemizing your business, building a e-commerce brand, find your natural acquirers.
In 2017, Gamal Codner established Fresh Heritage, an e-commerce company that created grooming products specifically for men of color.
Codner grew Fresh Heritage quickly with Facebook ads and online r…
Ep 387 Selling a Service Business Without an Earn-Out with Brandon Lazar: Selling a service business without an earn-out; how squishy timelines kill deals, negotiating with sophisticated acquirers vs. first-time buyers, alternative ways to find the money
In 2008, Brandon Lazar started A+ Gutter & Window Cleaning, servicing homeowners in British Columbia, Canada. Lazar successfully bootstrapped the business, generating nearly $1.5 million in revenue b…
Ep 386 Understanding Your Acquirers BATNA with Susanne Klepsch - Know if you’re building a product or company, incite a bidding war, approach potential acquirers, structuring a winning earn-out, use market research to grow your business, mitigate your r
In 2016 Susanne Klepsch launched Meetfox, a scheduling and video calling solution that helps service professionals manage and monetize their time.
By 2021 Meetfox had acquired a user base of 25,000…
Ep 385 Inside the Mind of an Acquirer with Kevin McArdle: Holding company vs. PE, prepare to be acquired, prevent deterring an acquirer, enhance acquirer talks, counter PE discount tactics, decode valuation metrics
In his role as an acquirer, Kevin McArdle has purchased 45 businesses, including three from former Built to Sell Radio guests.
Ep 384 The Inside Story Behind P&G’s Acquisition of TULA Skincare: Uncover fresh opportunities, safeguard your idea, finance your startup, choose the right acquirer, the role partners play when selling, the downside of excessive growth.
In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line.
Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to …
Ep 383 How to Avoid Getting Trapped in a Low Valuation Industry: How Swag.com Founder Jeremy Parker Positioned His $30M Business as a Technology Company to Attract Industry Leader Custom Ink. Acquire a 7-figure domain for free, leverage blue chip clients,
In 2016, Jeremy Parker co-founded Swag.com to offer branded promotional products for businesses. Parker and his team developed a powerful online platform that enables customers to order products thro…
Ep 382 How to Attract a Strategic Acquirer for Your Business: 5 Proven Strategies. How Stephanie Breedlove got 6 times revenue, insides Hubspot’s rationale for acquiring The Hustle, why Home Depot bought Blinds.com, why ContentSquare paid a truckload fo
Microsoft's recent announcement about integrating OpenAI's features into Microsoft 365 serves as a prime example of how finding a strategic acquirer for your company can bring significant benefits.
…
Ep 381 How to Know When to Sell our Business: Inside Nasdaq’s Acquisition of Quandl. Lessons on Timing and Negotiation for Entrepreneurs with Tammer Kamel - Risks of taking VC money, compete with an industry giant, negotiate with a competitor, knowing w
In 2011, Tammer Kamel launched Quandl, a company that provided investors with data designed to give them a competitive trading edge. For example, Quandl offered subscriptions that let investors acces…
Ep 380 How to Use Affiliate Marketing to Spike the Value of Your Business: How Kyle Scott Went From a Broke Philadelphia Sports Blogger Into a $12 Million Payday. Affiliate marketing, monetizing your audience, SEO vs. readability, merging with a competito
Kyle Scott launched Crossing Broad, a Philadelphia sports blog, in 2009. His irreverent and edgy writing style gained a significant following among Philly sports fans, resulting in thousands of daily…
Ep 379 Market Value vs. Personal Value with Mac Lackey - FC Barcelona, piggyback on someone else’s brand equity, unorthodox negotiation techniques, shady tactic used by acquirers.
In 2013 Mac Lackey licensed the FC Barcelona name to offer soccer camps and immersion trips to young athletes in the United States.
Lackey grew the business to over $10 million in revenue before ac…
Ep 378 How to Keep More Equity by Getting Customers to Fund Your Growth with Premonition Founder, Brad Lorge - ARR vs. ACV, finding strategic acquirers, negotiation tips, fast-tracking an acquisition, considerations when rolling equity.
In 2015, Brad Lorge founded Premonition, a technology company that offers logistics software to streamline a company’s delivery operations. Rather than the traditional approach of financing their sta…
Ep 377 From Startup to Acquihire: One Founder's Journey with Rachel Elsts Downey
Rachel Elsts Downey is the founder of Share Your Genius, a podcast production company that has been helping businesses increase their brand visibility since 2017. Over the years, Share Your Genius ha…
Ep 376 How to Get Your Employees to Act Like Owners with the Founder of Two Maids & a Mop, Ron Holt
In 2003, Ron Holt founded Two Maids & a Mop, a residential cleaning business. Thanks to an innovative employee bonus plan, Holt was able to grow his business to 12 company-owned locations.
That’s …
Ep 375 Inside HubSpot's Surprising Acquisition of the Hustle with Founder, Sam Parr
Sam Parr founded the Hustle, a media company that delivers business and tech news to millennials in an engaging and relatable way, in 2015. The business was an instant hit with readers, generating mi…
Ep 374 How Tabarnapp Grew Its Value Ten-Fold in 24 Months with Derek Morin
In 2016, Derek Morin founded Tabarnapp to create after-market sales applications for Shopify website owners. The company was an instant hit generating more than 1,000 paid customers in its first few …
Ep 373 Revolutionizing the Way We Plan Our Careers: Discover the Impact of Sokanu with the Founder, Spencer Thompson
In 2012, Spencer Thompson founded Sokanu, a career assessment platform aimed at replacing the outdated assessments that existed at the time. Sokanu’s “Career Explorer” quickly became one of North Ame…
Ep 372 Brighter Vision’s Niche Strategy Leads to $17.5 Million Acquisition with Perry Rosenbloom
In 2011, Perry Rosenbloom started the web development company, Brighter Vision. After a few years of jumping from project to project, Rosenbloom had a breakthrough. Instead of doing web design for ev…
Ep 371 From Dragon's Den Investment to $16.8 Million Acquisition – The Story of truLOCAL with Founder, Marc Lafleur
In 2016, Marc Lafleur started truLOCAL, a subscription business allowing people to buy locally-raised meats online.
To ignite sales, Lafleur and his co-founder pitched the company on the popular Can…
Ep 370 Scaling Your Business through Strategic Partnerships with Simon Penson
In 2009 Simon Penson founded Zazzle Media, one of the first content marketing agencies in the U.K. Although the company was successful, Penson had difficulties winning large customer contracts due to…