Built For The Game with Rob Cressy
Welcome to Built For The Game, where we help entrepreneurs win in business & life for the long haul. Rob Cressy guides you on a journey of personal growth & creative excellence, helping you develop the habits, routines, mindsets, and AI strategies that top 1% performers use. That way you can be your best, do what you love, and show up powerfully in all areas of your life.
Personal Development
Education
Entrepreneurship
Mindset
Business
Marketing
Personal Growth
Self-Improvement
Self Improvement
- Update frequency
- every 5 days
- Average duration
- 18 minutes
- Episodes
- 676
- Years Active
- 2016 - 2025
EP-138 Will Snickers Live Streaming Super Bowl Ad Be A Success?
Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity…
00:11:01 |
Thu 26 Jan 2017
EP-137 The Effect of Antonio Brown’s 6 Figure Facebook Deal
Business is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following …
00:10:58 |
Wed 25 Jan 2017
EP-136 Dave Lang, Director of Digital Media for the Baltimore Ravens
Dave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet th…
00:18:11 |
Tue 24 Jan 2017
OTR-Being A Leader
Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out …
00:04:20 |
Mon 23 Jan 2017
OTR-Mentors
Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, fin…
00:05:46 |
Mon 23 Jan 2017
EP-135 Jeff Katz, GM of Sponsorships at GumGum
When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Bri…
00:15:53 |
Mon 23 Jan 2017
EP-134 Pacific Pro Football League’s Viability
Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 …
00:18:05 |
Mon 23 Jan 2017
EP-133 Will brands go digital only for the Super Bowl?
Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a T…
00:14:16 |
Thu 19 Jan 2017
EP-132 Will Cowboys loss effect Super Bowl value?
The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. …
00:11:04 |
Wed 18 Jan 2017
EP-131 Do Logos Matter? Let's ask the Los Angeles Chargers
The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatan…
00:11:30 |
Tue 17 Jan 2017
OTR: What's the fall out of Antonio Brown's Facebook live stream from the Steelers locker room?
Following the Steelers playoff victory over the Chiefs, Antonio Brown went on Facebook live and broadcasted to the world what was going on in the locker room, including head coach Mike Tomlin's talk …
00:05:38 |
Mon 16 Jan 2017
EP-130 Potential Rule Change To Speed Up The End of NBA Games
NBA commissioner, Adam Silver, says the league has its eye on speeding up the end of games, with a focus on retaining younger fans and their increasingly short attention spans. In a recent Rockets vs…
00:11:15 |
Mon 16 Jan 2017
EP-129 Inaugural SportTechie NYC Event Takeaways
SportTechie held their inaugural event, "Exercise, Hydrate, Repeat, Personalize" - The Future of Sports Personalization and Performance, in NYC last week and Brian Cristiano was in attendance for the…
00:11:42 |
Mon 16 Jan 2017
EP-128 Another Example of Twitter Not Getting It
Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning…
00:09:31 |
Fri 13 Jan 2017
EP-127 Adam Silver Predicts How We Will Watch Basketball in 5 years.
Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano…
00:10:17 |
Thu 12 Jan 2017
EP-126 ESPN Megacast for the College Football National Championship
For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about wha…
00:11:12 |
Wed 11 Jan 2017
EP-125 Jerome Hiquet, CMO, Tough Mudder
Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation…
00:13:47 |
Tue 10 Jan 2017
Off The Record: Fighting For Our Attention - Instagram vs Snapchat
We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram do…
00:07:46 |
Mon 09 Jan 2017
Off The Record: New Years Eve Snapchat Geofilters
On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat G…
00:05:17 |
Mon 09 Jan 2017
EP-124 Anthony Caponiti, CEO, Hashtag Sports
Anthony Caponiti, CEO at Hashtag Sports, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about consumer habits, cord cutting, and why more brands and leagues should start …
00:12:44 |
Mon 09 Jan 2017
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