Courtney Cherry is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Courtney shares her story of how she built her busine…
Today’s episode is about word choice, but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a lot of influence on the outcomes of situations tha…
The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a not always so simple answer.
In this episode Nicki and Kate …
A client responds to your pitch and you’re SUPER excited … and then completely overwhelmed as you dread actually getting on the call. What if they find out you’re a fraud? (You’re not a fraud, promis…
This episode is a self inventory that will help contribute to your success as a freelancer. Our hosts will help you determine when you work best to contribute to your success as a freelancer using fo…
After seeing a Facebook ad for the Comprehensive Copywriting Academy our guest, Melissa, decided to pursue her desire to work freelance and joined the CCA. Within three months of beginning to pitch c…
A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking vacations and working right through, resulting in b…
If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do…
Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter. Becoming a copywriter is not dependent on your b…
When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know wha…
A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the…
It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distr…
Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information …
Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced h…
Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves …
One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me?
First, the good news: this is so unbelievably rare. Clients are…
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching.
On this bonus podcast episo…
A major part of setting and reaching your copywriting income goals is to get your finances in order.
That’s right, you need to get a full picture of your finances and be diligent about tracking them…
A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Chaundell, is a perfect example of the success you c…
At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that’s great! But, it’s also important to stay open to different directions that your copy…