Build a Better Agency Podcast

Now that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these …

When running an agency, efficiency is key. While we would probably prefer to focus on any other task, establishing effective systems and processes is imperative to our agency operations. The systems …

The talent we hire is often one of our greatest assets as agencies. Building our talent pool and promoting connectedness is integral to agency culture, and we spend a lot of time finding the perfect …

For many of us, agency ownership means that most of our time and energy goes into our work. Even when trying to sleep, we’re replaying a frustrating conversation we had earlier that day, doomscrollin…

Some of the most significant innovations have been born out of the most challenging hardships, and agency innovations are no different. For the past two years, agency owners have been through the wri…

As agency owners, we’re often dedicated to the niche we’ve carved out for ourselves and can get very comfortable serving our clients within those parameters. It’s easy to become highly committed, and…

We all know the phrase, “what we don’t know, can’t hurt us.” But, it also can’t make us any more money. That’s why this week, we’re kicking things off with another solocast episode where I’ll be disc…

This holiday week, the idea of freedom is at the forefront of many people’s minds. It’s a topic that touches so many facets of our lives every day. In today’s episode, I want to turn my focus to agen…

We all wish we had more time in our schedules, right? We long for a day without interruptions so we can just focus and do our best work. Or, even worse, we’ve finished all of our work, and now we don…

This week on Building a Better Agency, we’re jumping right back into our breakdown of 2022 Marketing Trends. Last time, we talked about noticeable trends in agency spending, shifting client expectati…

The market right now for attracting and retaining the best employees is insane. It feels like only three people on the planet are looking for work, and they all want $3 million, plus a signing bonus.…

As agencies, we tend to overlook certain platforms and channels when it comes to their perceived relevance to our audiences or bottom-line ad potential. That bias is one that Lindsay Shearer overcame…

What happens to our agencies when something happens to us? No one likes to think about the day that they’re no longer around, and it’s no secret as to why. The conversation can feel more than a littl…

Women own less than 1% of the ad agencies in North America. This gender gap is disappointing and staggering, but in this episode of Build a Better Agency, our guest expert Christy Hiler reminds us th…

Summertime is just around the corner, which means now is the perfect time of year for agency owners like us to take stock of where we’re at now and where we want to be sitting by the end of the year.…

As agency owners, the work environments we create are a direct reflection of our leadership styles. In a trust-led environment, our people should feel safe to speak up, take risks, and take ownership…

Whether we realize it or not, artificial intelligence (AI) has already impacted countless aspects of our everyday lives. And as the technology we rely on continues to adapt and change, those changes …

As agency partners, we have access to an insane amount of backend data and insights into our clients’ business. Now what? How can we use all of that data to build momentum in our clients’ revenue pip…

How does your agency show up in the world? As agency owners, we have a responsibility to know what’s going on — with our business, our employees, and our clients. There’s a lot going on in the world,…

One of the unfortunate truths of our business is that as agency owners, we are almost never in the driver’s seat when it comes to sales engagements. At the end of the day, we have no way to inspire, …