Build a Better Agency Podcast

Sales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in …

In a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they’ve ever had and want to find ways to keep them around. This is great news, and w…

Video budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business devel…

What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out th…

If there’s one word that will send any agency owner or employee running for the hills, it’s timesheets. Although one of the most universally disliked words in the agency world, timesheets are still t…

You’ve probably heard of IQ, EQ, or even SQ (spiritual intelligence), but have you heard of NQ? For those new to the term, it’s natural intelligence, or our ability to tap into our inner wisdom to gu…

It’s clear we can’t keep hiring and managing talent as we used to. Back in the days of the pandemic, and then The Great Resignation right after that, we were afraid to set boundaries and ask for what…

This year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drast…

There’s no other way to spin it — agency owners had it rough in 2023. And while we spent all year going over the struggles of agency ownership, one universal positive kept coming up with everyone.

Y…

It’s easy to get caught up in the chaos of day-to-day agency life. We all have a million things on our to-do lists, and they just keep growing. But part of being a successful agency owner is being pr…

Remote and hybrid work environments are here to stay. While some agencies have successfully returned to the office full-time, and some may have never even left, many agencies are still struggling to …

Agencies are under more pressure than ever to be innovative. While it used to be easier to solve your clients’ problems and wow them with a great solution, these days, it’s much harder to do that wit…

It’s no secret that 2023 has been a rough year for most agency owners. Between the elongated sales cycles, shrinking prospect budgets, and the need to re-evaluate some of our own expenses that have b…

2023 is quickly coming to a close, so it’s time for agency owners to start thinking about the year ahead to come up with their 2024 game plan. With holiday hibernation quickly approaching for most ag…

Finding right-fit clients, especially in a slow economy, is always a frustrating task. For the past year or so, agency owners have been expressing more and more frustrations over finding and keeping …

We’ve all lowballed ourselves when going into negotiations. Whether it was for a raise, a proposal to a new client, a request to be a keynote speaker or a promotion, we’ve probably left opportunity o…

Usually, a sabbatical is for people who need time to rest and recharge. But did you know that sabbaticals are important for your agency operations, too?

This week, we’re taking a different approac…

Productivity means profitability. One of the key ways to boost your productivity is to hone in on your systems and processes to get things done faster and more efficiently without bottlenecking your …

Many agency owners want to see 20% growth (or more) year over year while staying profitable. This goal isn’t entirely unrealistic, but the bigger you get, the harder it is to maintain such impressive…