Build a Better Agency Podcast

Client relationships is a frequent topic on this podcast. In this episode, we focus on what it takes to cultivate strong and mutually beneficial relationships with clients.

Dr. Mario Vafeas is on the…

Remember when it sounded crazy to remote employees scattered all over the country?  Or even crazier, in multiple countries? The truth is today, it’s becoming the norm rather than the exception.

Many …

We are hip-deep into 2018, and the new tax law is fully in effect. It’s past time to get a handle on the implications of the new law for your business because we only have a few months left to do any…

Building genuine relationships in our industry is one of the best parts of being in the business. The point is not to build transactional relationships that will end in a big “payoff” for you. When y…

It’s a bit of a milestone episode here, episode 155. It seems like an odd number to celebrate, but it means this podcast has been going strong for three years now! (52 weeks = 156 episodes) So thanks…

Word of mouth is nothing new. For generations, it’s been talking with your neighbor over the fence, at the local watering hole, or telling your co-worker about the latest movie in the breakroom. As a…

As agencies struggle to attract and retain top talent, it’s natural that we’re having a lot of conversation about culture.

We’re in a creative industry, and I find that most owners are pretty self-aw…

“Don’t put all your eggs in one basket.” That’s the standard advice of any investment advisor. But that investment can only happen once we’ve actually made the money. But maybe the concept of diversi…

In any trade, mastering the work is just the first of many hurdles. But one of the most daunting for most agency owners is pricing. What is the work worth? Who is my competition, and what if they off…

Before we dive into today’s topic — I first want to say thank you for your listenership and loyalty! We are downloaded in over 85 countries and I’m grateful for every listener. This solocast is Episo…

In our industry, storytelling is one of those words that is so overused, it can lose its meaning pretty quickly.

Great stories stick with us. My guest, the co-author of The Storytelling Edge, Joe Laz…

If there is a common pain point for agency owners today -- it’s recruiting and retaining talent. It’s a conversation I am having every day and it’s more difficult than it’s been in quite a while. Unf…

Business development does not just happen. For most of us as agency owners, sales is one of those things we wish we didn’t have to do.

In this episode of Build A Better Agency, we’re going to really …

Why do some agencies seem to “get” digital transformation and others struggle to cross that hurdle? Even more puzzling – among the ones who do get it – why are so many of them struggling to make mone…

When you’re busy running an agency, it can be hard to take a step back to see broader trends. What is currently happening and what is on the horizon regarding client relationships? What tactics and d…

I’ve always described our work as being called upon to be creative on demand. Whether an agency employee sits in the creative department, codes apps, builds strategy or works on new business – we are…

We live in the ratings and review economy. While our clients (and I suspect we are guilt of this too inside our agencies) are busy chasing after the new customer, the truth is – if we don’t create an…

Obstacles are a given. We don’t get to waltz through life without facing some tough days, barriers and people who are pretty convinced we’re crazy. As a result – we all have “those days.” Those days …

I hang out with agency owners every day and 95% of them resist proactive business development for as long as they can. Until that big client starts to give “I want to break up” signs, they are happy …

I have the good fortune of hanging out with agency owners and their teams every day of the year. We work with over 250 agencies that range from a handful of employees to several hundred team members.…