Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.
1:12.3: 20% is a lot of money for a business. But it's also not that hard. So let's think about what 20% would look like in the next 30 days for you.
1:51.3: You need to make sure that you have invent…
3:13.8: I was raised middle class in a blue state. And I think that generationally, I'm like two generations away from the Great Depression. And I am one generation, not even, I'm 10 years away from …
3:13.7: I'm worried that so many boutique owners think there's one way to do things.
3:44.7: It's just so important to be your unique self and only do the things that you want to do.
6:34.5: One of t…
3:31.1: I turned 40 a week after my daughter turned one. So I currently have a 19-month-old at age 40 which most people would say is super old. I actually love it.
5:02.8: I honestly think that women'…
0:32.2: I really want to help you understand that starting a boutique is not for everyone and going into it with a full scope of understanding what could go wrong and what could go right is really im…
50.7: A lot of people are getting into this business now, and they're not realizing the impact that it's gonna have on their life and what they're gonna have to do to be successful.
1:01.6: An online…
Boost Your Boutique with Emily Benson
BONUS Mid-June Boutiqueland Updates
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Mentioned in this episode:
Work on Your Shop Event- September 21,…
1:33.0: It's really important when you start your kid's boutique or children's boutique to focus, you cannot sell newborns to tweens. All of the things in between boys, girls, gender neutral, whereve…
1:30.5: I'm seeing boutiques run ads and they're one of two things: They're either targeting me with “Come to our store opening” and they're in Virginia, I'm not in Virginia. Or they’re advertising d…
1:36.8: Now a lot of boutiques will start online or they'll have one brick and mortar and there's all these opportunities to sort of rent a space inside. We see it a lot in salons.
2:09.8: If you are …
2:05.3: The fundamentals of retail are the fundamentals of retail. They don't change over time. What does change sometimes is marketing or building a brand.
2:44.3: I think it's important to take a st…
1:10.5: we're talking about meta, which runs both Facebook and Instagram ads.
1:33.8: I think this is something that you wanna do when you start to hit like three, five, $10,000 a month. So $3,000 to…
2:33.4: And so I'm here to remind you that you are a very, very, very powerful being and that you get to decide, you get to have the choice about what it is that you want, where you wanna go. And so …
Resources:
Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiq…
2:03.3: When I was a new boutique owner with my business, the fashion truck, I avoided a lot of mistakes because I had corporate retail experience. That's why I'm here. I worked for over seven years…
Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!
Links you'll need from this episode:
Maximizing Your Boutique's Growth Potential: Strategies for S…
Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!
Links you'll need from this episode:
Maximizing Your Boutique's Growth Potential: Strategies for S…
Thanks for listening! I'd love a review and rating on your podcast player if you liked what you heard!
Links you'll need from this episode:
Maximizing Your Boutique's Growth Potential: Strategies for S…