Boost Your Boutique with Emily Benson

1:33.0 The thing about having a brick and mortar is you have automatic traffic If you pick a good location, so All the clients that I've ever had open a brick and mortar business, I'm always like pay…

0:24.0 I want to show you why your January negative self talk and your negative, in general, self talk about the economy is,  it's,  it's putting your boutique out of business.

1:24.6 January is a tra…

4:09.0 January gets a bad rap. It really needs to be rebranded into January is rest, relaxation, rejuvenation. It's also like organizing, prepping, planning, and at a pace that feels gentle and tende…

1:30.1 This is one of the keys to, I think, the problems that happen among so many boutique owners is you just have so much space.

1:45 But It allows you to overbuy and overbuying is one of the quicke…

1:48.1 With seasonal change, the merchandise has to change. So whether you have clothes, whether you have garden goods, whether you have gifts, it's always going to shift based on the season, right? …

2:17.6 This is the time to talk about it. This is the time to get people behind your cause.

3:06.8 We've got to promote the promotions that we're doing, any sales, discounts, events. events we have to…

5:28.0: So I want to talk about the big picture that I want to talk about industry and then I want to talk about you, how you're feeling.

7:47.2: From being a boutique owner to you being a human in th…

2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutiq…

2:16.5: There's no one path to success.

3:13.3: There's been some quick fixes or people who've started businesses really quickly and maybe seen some success. But this is where the short and longterm t…

5:32.0: You know, there's a lot of people that just step into entrepreneurship and it's like not their thing and no judgment.

6:47.0: Because let's be honest. Most people that own a boutique and you k…

8:35.0: I've been studying money and money mindset for a long time. I will preface all of this conversation. With a short legal disclaimer saying, I am not an accountant.

9:33.1: I want to speak to th…

1:28.3: It's going to cost you some money, obviously, to have a point-of-sale system, meaning you need somewhere to sell it and accept credit cards.

2:13.8: If you're going to start a boutique, uh, wh…

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This episode has not been edited for ums or gaps! E…

00:07.1: Let's talk about what jobs or where we see most people come from in boutique land to start their boutique.

1:01.8: First and foremost, it's stay at home moms, it's mothers, it's women, people…

46.6: I worked for seven years in corporate retail merchandising in New York City for big brands that, you know, then I started my own boutique.

2:08.0: If you are not committed to either finding chea…

1:42.4: Having a mobile boutique was really fun for me. I loved all four years that I did it, and I want more people to start the business. And I want you to start a mobile boutique if it's something…

1:19.7: We need more boutiques to open because we need more perspectives. We need your point of view.

1:50.4: So first and foremost, no, you cannot buy samples. I know it sucks. You just can't. Okay.…

1:14.6: We're talking about growing our assortment today. And to me, that's a really important topic because I've seen so many people do it incorrectly. They end up with lots of inventory sitting in …

0:56.8: I always say focus on one store first, grow that, and then add. 

2:39.1: They do local pickups, things like that. That's actually, I think the best-case scenario for opening a brick-and-mortar…

1:30.5: If you are someone who feels overwhelmed often, or you can't handle lots of people, then going to market or a show might not be for you.

5:48.2: So the intention of going to a show would be to…