Book Marketing Simplified
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
- Update frequency
- every 13 days
- Average duration
- 12 minutes
- Episodes
- 92
- Years Active
- 2020 - 2025
Instagram vs TikTok - What Should Authors Use?
Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.
- The differenc…
Answering Authors' Social Media Copyright Questions
When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your …
Finding Motivation to Post Regularly on Social Media
When we recently asked followers on Instagram what they were struggling with, the overwhelming response was a lack of motivation. I get it - when you aren't seeing results from your efforts on Instag…
Five Mistakes That Keep Authors from Growing an Audience
In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's ac…
Two Truths Authors Don't Want to Hear
Jenn and Marcus discuss two specific practices that might seem crazy at first, but will actually help authors reach more of their readers.
Instagram Stories Vs. Reels and How to Best Use Them
If you find yourself asking, "What's the difference? Don't Reels and Stories do basically the same thing?" you're not alone - many authors have asked the same question. In this episode, we will break…
Two Essential Elements to Include With Every Reel
When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. J…
What Authors Can Share on Instagram Reels
You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels.
- …
How Authors Can Get Started With Reels
If you've played with the idea of incorporating reels into your Instagram strategy but don't know where to start, we've got you covered! In this episode Jenn and Marcus will discuss the three easy st…
Two Big Changes to Instagram
Gaining a following on Instagram isn't the same as it used to be five years ago - or even one year ago. There are two big changes that authors should be aware of to see the growth and connections tha…
How Authors Can Market a Book With a Small Audience
One of the major struggles I see authors face is trying to amass a large following on social media in order to sell their book. So often we are more focused on growing, growing, and growing that we o…
How to Market Your Book Without Social Media
We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there …
How Authors Can Grow an Audience Before the Book Is Written
In episode 16 we discussed when an author should start marketing their book. But can you actually start to grow your audience before the book is written? Absolutely! In this episode we talk about how…
How We Went from Zero to Over 20,000 Followers on Instagram
If you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram f…
What Metrics Authors Should Pay Attention to on Social Media
Analytics aren't what most authors want to talk about, but they do play an important roll in your marketing. With all of the numbers and data services that are out there, figuring out what all the me…
When Should Authors Start Marketing Their Book?
Authors should start connecting with their audience as soon as possible on social media. But when should you start marketing your book? In this episode, we break down the three phases of marketing th…
Three Hesitations That Hold Authors Back on Social Media
If you find yourself fearful of starting a social media presence for any number of reasons, this episode is for you. When we have hesitations that hold us back from trying something new, we often fin…
Don't Blame Instagram's Algorithm for Your Lack of Engagement
It's easy to blame an unknown algorithm when our numbers go down or our engagement fizzles out. But simply blaming it on something you have no control over won't help - in fact, it's probably hurting…
How to Market Your Book on a Limited Budget
One of the biggest misconceptions that many authors have is that it’s going to cost them hundreds or even thousands of dollars to market their book. That’s simply not the case. It is absolutely possi…
How to Grow Your Audience If You Hate Social Media
Social media is, hands down, the best way to connect with others and grow your audience - but that doesn't mean that everyone likes using it. In this episode, we share strategies to help you grow you…