Beyond The Technique Podcast

In this episode, industry experts, Brett Pierce and Michael Yost get candid about the highs and lows of leading a team, learning financial fundamentals, and building a thriving culture. They share …

In this episode, tech entrepreneur Ameet Kallarackal joins us to explore how AI is transforming the salon industry. From website optimization to content creation, Ameet shares how his company, Glam…

In this inspiring episode, Kati welcomes first-time podcast guest Kayla Swanson, a rising leader in the beauty industry who shares her unexpected journey from virtual assistant to event producer an…

In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disru…

In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that s…

In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for build…

We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aar…

In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down th…

Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on les…

Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a st…

Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a m…

Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through eve…

In this episode we welcome back the incredible Emily Chen, known as @EmChenHair on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring jour…

Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist f…

Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by…

Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic hairc…

Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who s…

In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon’s profitability—taking you from minimal earnings to 2…

Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key…

In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy fo…