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Beyond the Image Podcast - Podcast

Beyond the Image Podcast

Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Instagram @JPatrickPhoto

Visual Arts Entrepreneurship Business Entrepreneur Sales Marketing Arts
Update frequency
every 6 days
Average duration
27 minutes
Episodes
652
Years Active
2018 - 2025
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BTI #372: Turning Free Stuff into Paying Clients

BTI #372: Turning Free Stuff into Paying Clients

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a record store. We actually had no employees outside…

00:13:26  |   Fri 13 May 2022
BTI #371: Escape the Grind with Ken Attard

BTI #371: Escape the Grind with Ken Attard

My guest today is Ken Attard, a mindset consultant.

 

Today, we’re discussing how to escape the entrepreneurial grind.

“Every experience that is happening in your life is a byproduct of the way you…

00:44:29  |   Thu 12 May 2022
BTI #370: How to Best Sell YOURSELF

BTI #370: How to Best Sell YOURSELF

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profiles. I did not do this for myself or my own entert…

00:13:58  |   Mon 09 May 2022
BTI #369: Magazine Cover Contests

BTI #369: Magazine Cover Contests

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countless fitness talents for countless fitness magazin…

00:14:14  |   Fri 06 May 2022
BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt

BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy.

Today, we are talking about how they have successfully leveraged affiliate marketing in their business.

“People drastically …

00:47:59  |   Wed 04 May 2022
BTI #367: How to Launch Your Business Online

BTI #367: How to Launch Your Business Online

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I did was took the ebook and posted about it on Faceb…

00:09:12  |   Tue 03 May 2022
BTI #366: How to Save the Magazine Industry

BTI #366: How to Save the Magazine Industry

If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you listened, I’m sure you heard it was filled with a lot…

00:21:04  |   Fri 29 Apr 2022
BTI #365: Embracing or Breaking Labels with Betsy Cerulo

BTI #365: Embracing or Breaking Labels with Betsy Cerulo

My guest today is Betsy Cerulo, the author of Shake It Off Leadership

 

Today, we are diving into leadership and how you can achieve success no matter what labels you have or have been given to yo…

00:41:17  |   Wed 27 Apr 2022
BTI #364: Why Shooting Magazine Covers Sucks

BTI #364: Why Shooting Magazine Covers Sucks

The topic of today’s show is magazine covers. I shot two new magazine covers this past weekend. And I don’t want to talk about my 600 magazine covers I shot in my career or how great they are (wink).…

00:23:07  |   Tue 26 Apr 2022
BTI #363: Advertising You to Sleep

BTI #363: Advertising You to Sleep

Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brands, easy terms, affordable prices, money-back guar…

00:10:55  |   Fri 22 Apr 2022
BTI #362: Sex Sells Part 3 - Decriminalizing Sex Work with Ariela Moscowitz

BTI #362: Sex Sells Part 3 - Decriminalizing Sex Work with Ariela Moscowitz

Today, we’re going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you’re thinking, I don’t have sex for money, nor do I want to have sex for…

01:20:20  |   Wed 20 Apr 2022
BTI #361: 8 Things Your Sales Page NEEDS to Sell

BTI #361: 8 Things Your Sales Page NEEDS to Sell

I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to continue a friendship with me. I understand friendships…

00:14:35  |   Mon 18 Apr 2022
BTI #360: All the Wrong Things

BTI #360: All the Wrong Things

I’ve spent the last several hours in a tremendous amount of pain and I’ve done this for you. I’ve been thinking about the craziest, stupidest things I’ve ever done to get a girl to notice me.

For exa…

00:16:41  |   Fri 15 Apr 2022
BTI #359: Avoid Hustle, Become a Leader with Elizabeth Hartke

BTI #359: Avoid Hustle, Become a Leader with Elizabeth Hartke

I’ve talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on social media about it. 

I saw a post the other day…

00:49:44  |   Wed 13 Apr 2022
BTI #358: Funnels Made Easy

BTI #358: Funnels Made Easy

Important question for my listeners: I’m wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the lid off of the purchased olive oil and then proceed…

00:13:35  |   Mon 11 Apr 2022
BTI #357: Getting Stood Up

BTI #357: Getting Stood Up

I don’t know anything worse in dating than getting stood up. I think it’s an intimate fear of any first date. I want to tell you about the worst time when I got stood up. I had just turned 18 years o…

00:15:55  |   Fri 08 Apr 2022
BTI #356: Get Published & Get Featured in More Media

BTI #356: Get Published & Get Featured in More Media

My first magazine cover came out 20 years ago. For the last 20 years, I’ve worked as a photographer within the health and fitness industry and during that time, I’ve photographed more than 600 magazi…

00:11:07  |   Wed 06 Apr 2022
BTI #355: You Are the User Experience

BTI #355: You Are the User Experience

I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn’t interesting right now. I’ve seen everything on every streaming…

00:14:14  |   Mon 04 Apr 2022
BTI #354: Maybe I've Gone A Bit Overboard...

BTI #354: Maybe I've Gone A Bit Overboard...

I’ve been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was obsessed with movies; particularly horror films. I …

00:13:58  |   Fri 01 Apr 2022
BTI #353: 7 Ways to Get More Clients

BTI #353: 7 Ways to Get More Clients

I believe there are two camps of marketing. 

There’s the reactive marketing camp; “if you build it, they will come.” The primary tenants of reactive marketing are hope and prayer. It’s the type of ma…

00:15:34  |   Wed 30 Mar 2022
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