B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
- Update frequency
- every 11 days
- Average duration
- 25 minutes
- Episodes
- 66
- Years Active
- 2020 - 2025
The "Qualifications" for Becoming a Copywriter and Mindset Hacks for Beginners [New Interview]
Christine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new …
![My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]](https://storage.buzzsprout.com/i7gkqldx3umxna5pf98h3l25al7r?.jpg)
My Landing Page, It's Harder Than They Make It Sound, and a Tornado Watch [Friday Update]
A Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be.
Sign up to email me questions:
https://b2bw…
Getting Sick, "Levels" of Writing, and When to Be Passionate [Friday Update]
A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!
Sign up to get Ed Gandia's capacity planner here:
http…
How to Connect With B2B Writing (With Kristen LaFrance)
B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.
Kristen LaFrance is a…
Welcome Back to B2B Craftworks! The 2022 Update
It's been a while, and here's an update!
List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketi…
Power in Cold Pitching With Bree Weber
B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode…
Power in Diving In With Emma Siemasko
B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for …
Power in Academia with Chris Collins
B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and i…
Power in Empathy with Chris Gillespie
B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie.
Learn more about C…
Power in Employment Status with Jesse Butts
Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help.
https://www.jessebutts.com/
www.b2bwritinginsti…
Power in B2B Writing: Back From Impromptu Hiatus
Thank you for your patience as we get back on track for Season 2 in October!
Scan the new landing page:
www.B2BWritingInstitute.com
Weigh in on the B2BWI Community in this short 4-questio…
Power in Sales with Christine Gomolka
Selling is hard for naturally talented writers — we're usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation wi…
Power in Case Studies with Joel Klettke
Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice f…
Season 2 Trailer: Exploring Power in B2B Writing
Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.
www.B2BWritingI…
Turning Full-Time Experience It Into a Writing Niche
HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks.
www.lizsheffieldcopywriting.com
www.b2bwritinginstitute.com
How to Not Be Just Another Generic Writer
Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea.
www.maggiefrankhs…
Quick Thoughts on a Secret Source of Confidence for B2B Writers.
Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table.
www.b2bwritinginstitute.com
Writing Professionals Need to Network! & How to Get the Biggest ROI for Your Time
Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.
www.melissasuzuno.com
www.b2bwritinginstitute.com
How to Build Relationships So Good Brands Send You Presents
Quick thoughts on building relationships so good that B2B brands and clients send you presents.
www.B2BWritingInstitute.com