B2B Craftworks
B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.
- Update frequency
- every 11 days
- Average duration
- 25 minutes
- Episodes
- 66
- Years Active
- 2020 - 2025
![The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]](https://storage.buzzsprout.com/fhr3g6nrhp25jlvqtgjwg7mugaf0?.jpg)
The Art of Freelance Pricing: Beyond Dollars and Cents [w/Co-Host Belinda Weaver]
Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll tal…
A Plague on Both Our Houses, "Fun is not an optimization strategy," and Big Dreams [W/Co-host Belinda Weaver]
Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and cen…
![Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]](https://storage.buzzsprout.com/ahmkn2b0raxh6g7uzfhildhhrujh?.jpg)
Overrated Freelancing Things, Best Tests, How We Run a Household [W/Co-host Belinda Weaver]
Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our hous…
Origin story, discovering a "new way," and first phases of freelancing [W/Co-host Belinda Weaver]
Big Picture Planning for Freelance Writers Heading Into 2023 (Let's Journal Together!)
Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals.…
A Better Sentence, Oh My Go**, Leaving My Office, When Selling Feels Like Magic [Friday Update Nov. 4 2022]
Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually wa…
Coffee in a Charleston Cafe, I Can Walk Now (!), 1st 2nd and 3rd Degree in B2B for Better Ideas [Friday Update Oct. 28th]
Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating bette…
A+ Leisure Week, Accepting Compliments, and a Seminar High [Friday Update Oct. 7th, 2022]
This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm…
No Go Bro Zone, Clients Don't Read Writer Blogs, I Painted a Cool Rose (!) [Friday Update Sept. 30th, 2022]
Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making m…
"She Freed a Lot of People," How Businesses Work, and My Glorious Planner Arrived [Friday Update September 23rd, 2022]
Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi T…
How to write faster
Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works.
Get email:
Sign up at B2BWI
Read this instead of listening:
See the email
C…
The Weirdest Thing I Do (Seriously), Don't Go In That House, Feel Good Going Slow [Friday Update Sept. 2nd, 2022]
Celebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to…
The "Goosebumps Cover" Method, Cycles of Emergency, Disney(World)(Land) (?), [Friday Update Aug. 29th, 2022]
A quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm cu…
"Nothing is Boring" by Jay Acunzo [Read by Sarah Greesonbach]
Shared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket fo…
A Life of Leisure, Helping Teachers Escape the Classroom, How Much Time Should Writing Take? [Friday Update Aug. 5th, 2022]
Hello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment…
Apologies to That Facebook Group Dude, Troubleshooting Your Freelance Un-Success, Secret August Fun Thing [Friday Update July 28, 2022]
Hey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advi…
My Second Rooftop Pool Party, Writing at Scale, "Over-Promising" on Writing [Friday Update]
Welcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to po…
Freelancing With Small Kids Underfoot [Special Q&A]
A special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom.
Check out the full webinar here:
https://b2bwritinginstitute.podia.com/freelancing-kids
Shady Sells, Kid-Free Weekend, Taking Off the Sock [Friday Update]
Here's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock.
Stay in touch by email:
https://b2bwritinginstitut…
Vulnerable before it's fixed, self-discovery, a rubric for pricing [Friday Update]
Here's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing.
The freelance writing pricing rubric:
ht…