AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.
- Update frequency
- every 8 days
- Average duration
- 38 minutes
- Episodes
- 47
- Years Active
- 2013 - 2014
Cal Newport Offers a Smarter Way to Develop Your Skills
Cal Newport believes that the most successful authors, businesspeople, or craftsman in any industry prioritize skill acquisition and development over pursuing blind passion. He's right. An esteemed a…
Tim Grahl Shares How Authors Become Best-Sellers
Tim Grahl works with some of today's most successful authors including Dan Pink, Charles Duhigg, and Hugh Howey. From his vantage point, Tim has learned how these authors engineer their author platfo…
Best-selling Author Bob Burg Shares His Experience About Selling Skills and Growing Business Based on Value
Bob Burg is one of the smartest and most thoughtful authors about building successful careers. Bob's emphasis is on delivering value to others and establishing relationships of trust. His best-sellin…
Joanna Penn Shares Her Book Marketing Strategies, Sources of Income, and Publishing Industry Insights
Few in the self-publishing world are as experienced, wise, and respected as Joanna Penn. Although Joanna's books are primarily fiction thrillers, she shares oodles of advice about book marketing, sel…
Todd Henry Talks Die Empty Book Launch and Reveals How His Accidental Creative Business Really Works
Todd Henry is the beloved creator of the Accidental Creative brand complete with his smash-hit podcast of the same name. I was honored to have Todd on the show to not only discuss his new book Die Em…
Where Jeff Goins Makes His Money and How He Manages His Author Platform
Jeff Goins' popularity began with is blog and has grown into two published books and an active social media following. Now on the speaking circuit and involved in other book-related ventures, Jeff sh…
How Grammar Girl Mignon Fogarty Grows Her Business With Popular Books and Software Games
Mignon Fogarty is the creator of Grammar Girl, a much loved brand that includes an acclaimed podcast, podcast network, multiple popular books, huge social media following, and—most recently—a breakth…