AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors
AuthorMBA features one-on-one conversations with today's brightest authors who excel at the business of books. Conversations feature insights into successful business models, revenue streams, publishing strategies, marketing know-how, author platform dos and don'ts, content essentials, career decisions, and more. Writing a good book isn't enough. Selling a good book usually isn't enough either. To thrive in the new book economy, today's most successful authors think like an entrepreneur with an MBA and treat their books like a business. AuthorMBA is precisely that, business school for authors.
- Update frequency
- every 8 days
- Average duration
- 38 minutes
- Episodes
- 47
- Years Active
- 2013 - 2014
Colin Wright on Publishing Startups and Business Skills for Authors
Colin Wright is a successful author and entrepreneur whose worldly travels inform and inspire his creative projects. Experienced in both creative non-fiction and fiction writing as well as the busine…
Bob Burg Returns to Teach Us How to Persuade Others More Effectively
Bob Burg is back to talk about what author entrepreneurs can learn from his new book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. Persuasion is at the heart of this boo…
Mignon Fogarty Opens Up About Crowdfunding for Authors
Mignon Fogarty—better known as Grammar Girl—is diversifying her career and business with a new crowdfunding project, Peeve Wars. Peeve Wars is a fun grammar card game that is a beautiful real-world e…
Paul Jarvis on His Adventures Writing, Publishing, and Selling Books
Paul Jarvis is well known for his phenomenal design career. He's also become known for his personable, passionate, and sharp writing. From several popular books to his weekend newsletter reads, Paul …
Michael Hyatt on How to Build a Successful Author Platform
Michael Hyatt literally wrote the book on how to build platforms that attract readers, delight fans, and accelerate careers and businesses. His bookPlatform: Get Noticed in a Noisy World is a New Yor…
Charlie Hoehn Describes How to Best Deal with Career Anxiety
Charlie Hoehn has been at the center of some of the most amazing and successful book projects of the modern era, including both the 4-Hour Bodyand 4-Hour Chef by Tim Ferriss, I Will Teach You To Be R…
Nir Eyal and Ryan Hoover Explain How to Create Habit-Forming Products
Nir Eyal and Ryan Hoover have written the definitive book about how to craft a habit-forming product. The book—Hooked: A Guide to Building Habit-Forming Products—has rocketed to success in just its f…
Chris Ducker Shares Book Campaign Insights in Real-Time
Chris Ducker is a seasoned entrepreneur who has developed an authority online for building and leading virtual teams. To propel his author career forward, he's written Virtual Freedom—a book describi…
Scott Bales Reveals How His Crowdfunding Book Campaign Works
Derek Sivers Talks Publishing Teams and Experimental Business Models
Derek Sivers is one of the most imaginative and emphatic entrepreneurs you'll ever meet. He's enjoyed great business and book success due to these qualities, which he is now applying to his new publi…
Josh Kaufman Unloads Priceless Business Advice for Authors
Josh Kaufman may be the smartest business-minded author alive today. His first two books—Personal MBA and The First 20 Hours—have been enormous successes, and not only at launch but over time. His t…
Sean Platt Shares His Successful Publishing Strategy
The Future of Publishing Panel
This is a special edition of the AuthorMBA podcast made possible by Yi Shun Lai of the Whidbey Master of Fine Arts program at the Northwest Institute of Literary Arts. Today, I’m honored to welcome a…
Pam Slim Describes the Importance of a Body of Work
Pam Slim's remarkable career as a writer, author, speaker, and business coach emerged from a successful enterprise career. What she soon discovered—and shares in her new book, Body of Work—is that si…
Jason Fried Discusses the Role of Books in Businesses
Jason Fried is one of my favorite authors and entrepreneurs. Not only is he the NYT best-selling author of REWORK—my all-time fave business book—but he's also the founder of 37signals, one of the coo…
Dan Pink Talks Business Imperatives for Modern Authors
Dan Pink—NYT best-selling author and one of my heroes—joins me to talk about the business imperatives that face today's authors. Dan starts by sharing why he left is promising political career as a s…
CJ Lyons Shares How to Make Publishing Relationships Work
CJ Lyons is the New York Times and USA Today bestselling author of 20 novels. She writes fictional “thrillers with heart,” which her fans love to the tune of 100,000+ copies sold every month! CJ join…
Jocelyn K. Glei Reveals How to Craft Successful Multi-Author Books
As editor-in-chief of 99U, Jocelyn K. Glei specializes in collaborating with top-tier writers on amazing work. From this vantage point, she leads the creative effort to develop 99U's successful new b…
Bob Mayer Breaks Down the Mechanics of Next-Gen Publishing
Bob Mayer—a NYT best-selling author and micro-publisher—discusses the forces at play in publishing today such as building your own team, keeping your rights, profiting from audio books, and more. Bob…
Clive Thompson Discusses Technology in Publishing and Books
Clive Thompson knows a lot about how technology is impacting the way we think, write, publish books, and grow audiences. An accomplished journalist and avid learner, Clive joins the show to discuss h…