#AnalyticsToday is a podcast focused on Big Data, Marketing and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.
I am at the Sirius Decisions Technology Exchange conference and we finished the day 1 of the conference. In this special edition of the AnalyticsToday podcast, I have summarize the lessons from the s…
In this podcast we will interview another very special guest Alex Pelletier who is the CEO of a marketing automation consulting firm called Perkuto. Join us, as Alex shares his journey from a financi…
This is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting…
Finding your dream digital marketing or analytics job in this competitive market is hard. You need strong verbal communication, writing and presentation skills besides your domain expertise. In this …
Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to seve…
Integrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the…
Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason b…
Customer Relationship data such as accounts, contacts and leads are the most important data you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as …
Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing t…
2016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing pr…
Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. In this show, we will drill d…
Do you think you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? Join us, as we di…
In this show we are going to talk about the key takeaways we gathered from a recent Big Data survey so you can take action on the survey data. NewVantage partners is a Big Data consulting firm that r…
Every year, SalesForce releases a report call the "State of Marketing". They survey thousands of marketers each year and compile the findings into a content heavy report. This year the goal of the s…
We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, visio…
Last year, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital resu…
We love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don't realize what these words mean a…
Data and analytics have influenced our lives in many ways. I remember, my first personal electronic device was Texas Instrument TI-34 calculator and today kids interact with any type of screen as it …
Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world …
Marketing is no longer about relationship between people...its about relationship between people and technology. The most successful organizations know this well and they have used the marketing tech…
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Thu 04 Feb 2016
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