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AnalyticsToday Podcast - Podcast

AnalyticsToday Podcast

 Jeremy Roberts and Sameer Khan

#AnalyticsToday is a podcast focused on Big Data, Marketing and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.

Technology Education How To Business Marketing
Update frequency
every 33 days
Average duration
36 minutes
Episodes
87
Years Active
2015 - 2025
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46: How to Land a High Paying Digital or Data Job - Part 2: Interview Preparation

46: How to Land a High Paying Digital or Data Job - Part 2: Interview Preparation

In the first part of this series we discussed how to improve your resume to land the interview. In the part 2 of the "How to land a High Paying Digital or Data Job", we will discuss how to prepare fo…

00:50:49  |   Wed 23 Oct 2019
44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick Edouard

44: How to Transform Your Marketing Funnel Using Content Consumption Data with Nick Edouard

Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we …

00:49:53  |   Tue 11 Jun 2019
43: 7 Strategic Steps to Implementing a MarTech Platform

43: 7 Strategic Steps to Implementing a MarTech Platform

MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are m…

00:43:42  |   Sun 26 May 2019
42: Top 2019 Marketing Technology and Digital Trends

42: Top 2019 Marketing Technology and Digital Trends

2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology …

00:45:43  |   Sat 27 Apr 2019
41 - 7 Ways AI is Transforming Marketing & Analytics

41 - 7 Ways AI is Transforming Marketing & Analytics

AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing…

00:28:07  |   Fri 22 Feb 2019
11 Data, Analytics and Marketing Predictions for 2019

11 Data, Analytics and Marketing Predictions for 2019

In this show, we will discuss the 2019 Data, Analytics and Marketing predictions for 2019. We will also review our 2018 predictions and evaluate which ones were spot on vs those that didn't held true…

00:47:56  |   Fri 21 Dec 2018
40 - Fake Data: The Rise of False Analytics

40 - Fake Data: The Rise of False Analytics

Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don't…

00:41:30  |   Fri 16 Nov 2018
39 - Fundamentals of Transforming your SaaS Marketing with Mervyn Alamgir

39 - Fundamentals of Transforming your SaaS Marketing with Mervyn Alamgir

In this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will disc…

00:40:21  |   Sun 14 Oct 2018
38 - 5 Best Practices for Implementing Multi-Touch Attribution

38 - 5 Best Practices for Implementing Multi-Touch Attribution

Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives. In this show…
00:41:49  |   Thu 23 Aug 2018
37 - 5 Major Analytics Acquisitions for 2018

37 - 5 Major Analytics Acquisitions for 2018

Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketin…
00:34:22  |   Sat 28 Jul 2018
36 - 5 Strange Analytics Equations used by Flat Earth Believers

36 - 5 Strange Analytics Equations used by Flat Earth Believers

There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. …
00:23:50  |   Sun 24 Jun 2018
35 - Decrypting GDPR and Data Privacy with Bret Piatt

35 - Decrypting GDPR and Data Privacy with Bret Piatt

GDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we int…
00:40:03  |   Tue 15 May 2018
34 - How to Implement an Organization-Wide Attribution Model using MarTech

34 - How to Implement an Organization-Wide Attribution Model using MarTech

Last week, Sameer Khan was a guest speaker at the MarTech West conference. This podcast is the recording of his well received presentation on attribution and marketing technology. "Attribution" is no…
00:22:11  |   Thu 03 May 2018
33 - Five Marketing Attribution Stakeholder Personas...Which One Are You?

33 - Five Marketing Attribution Stakeholder Personas...Which One Are You?

Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the…
00:42:18  |   Mon 02 Apr 2018
32 - Customer Centricity and LTV with Peter Fader and Dan McCarthy

32 - Customer Centricity and LTV with Peter Fader and Dan McCarthy

In this show we had the opportunity to talk to Peter Fader and Dan McCarthy. Peter is well known for his work around customer centricity and customer lifetime value. He has written several research p…
00:46:26  |   Thu 08 Mar 2018
31 - Revenue Marketing using Multichannel Attribution with Joel Burke

31 - Revenue Marketing using Multichannel Attribution with Joel Burke

Revenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine s…
00:39:03  |   Fri 29 Dec 2017
11 Data, Analytics and Marketing Predictions for 2018

11 Data, Analytics and Marketing Predictions for 2018

2018 is almost here and most professionals are in the process of planning for the new year. We want to close the year on a special note by giving you the data, analytics and marketing predictions. In…
00:39:25  |   Fri 29 Dec 2017
30 - Using Artificial Intelligence to Drive Customer Experience with Yoav Shwartz

30 - Using Artificial Intelligence to Drive Customer Experience with Yoav Shwartz

In this AnalyticsToday podcast show, we had an opportunity to talk to another co-founder of Uberflip Yoav Shwartz. We discuss in great details the data science and artificial intelligence to drive co…
00:31:03  |   Fri 08 Dec 2017
29 - The Future of Content Marketing with Randy Frisch of UberFlip

29 - The Future of Content Marketing with Randy Frisch of UberFlip

This is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight o…
00:44:27  |   Tue 05 Dec 2017
28 - Interview with Matt Heinz: Sales and Marketing Pipeline Prediction

28 - Interview with Matt Heinz: Sales and Marketing Pipeline Prediction

Today we have another awesome guest on the show. Matt Heinz of Heinzmarketing.com who is a popular marketing thought leader, entrepreneur and author. In this show, Matt will share his thoughts on sal…
00:34:03  |   Wed 01 Nov 2017
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