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AMA Marketing / And with Bennie F. Johnson - Podcast

AMA Marketing / And with Bennie F. Johnson

 American Marketing Association

In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…

Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.

Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.

Business Business News Innovation Ai Entrepreneurship News Leadership Marketing Management Creativity
Update frequency
every day
Average duration
34 minutes
Episodes
54
Years Active
2023 - 2025
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Shoes as Entertainment, Brand Personalities, and Being the CMO

Shoes as Entertainment, Brand Personalities, and Being the CMO

John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sp…

00:35:57  |   Wed 24 Jul 2024
Value of Disruption and Future Proofing Skills

Value of Disruption and Future Proofing Skills

Dr. Jason Wingard, Visiting Professor at Harvard University, joins AMA's Bennie F. Johnson to talk about the future of work, the value of disruption, and the importance of future-proofing skills. 

00:36:50  |   Wed 24 Jul 2024
Disruption, Transformative Marketing and Demarketing

Disruption, Transformative Marketing and Demarketing

Philip Kotler, the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management at Northwestern University, joins AMA’s Bennie F. Johnson to talk about d…
00:34:53  |   Wed 22 May 2024
Innovation Journey and Finding Patience in Tech

Innovation Journey and Finding Patience in Tech

Elav Horwitz, the Executive Vice President, Global Head of Applied Innovation, Gen AI Lead of McCann Worldgroup, joins AMA’s Bennie F. Johnson to talk about creativity and the human experience, the n…
00:34:11  |   Wed 24 Apr 2024
Human-driven Innovation and Career Journeys

Human-driven Innovation and Career Journeys

Paul M. Rand, the Vice President of Communications at the University of Chicago, joins AMA's Bennie F. Johnson to talk about the value of human connections, innovation and exploring new ways of doing…
00:33:05  |   Wed 24 Apr 2024
Strategic Intent and Driving Enduring Change

Strategic Intent and Driving Enduring Change

Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into o…
00:40:31  |   Wed 24 Apr 2024
Value of the Platform and Business Re-Engineering

Value of the Platform and Business Re-Engineering

Ted Moser, Senior Partner at Prophet and the author of Winning Through Platforms, joins AMA’s Bennie F. Johnson to talk about his new book, Winning Through Platforms, why the platform is a great comp…
00:31:13  |   Wed 24 Apr 2024
Marketing to Children and Privacy in Advertising

Marketing to Children and Privacy in Advertising

Katie Goldstein, the Global Head of Policy and Regulatory Affairs at SuperAwesome, joins AMA’s Bennie F. Johnson to talk about what marketers need to know when marketing to children, keeping kids saf…
00:34:55  |   Wed 24 Apr 2024
Value of Saying Yes and Strategic Approaches

Value of Saying Yes and Strategic Approaches

Zontee Hou, the Founder of Brooklyn-based digital marketing agency Media Volery and Managing Director for Convince & Convert, joins AMA’s Bennie F. Johnson to discuss why we should invest in our team…

00:42:42  |   Wed 24 Apr 2024
Creative Endeavors and System Design

Creative Endeavors and System Design

Sean Adams, the Dean of Visual Art and Communication at the ArtCenter College of Design, joins AMA’s Bennie F. Johnson for a discussion about pushing the limits, being committed to your profession, a…
00:45:40  |   Wed 24 Apr 2024
Unexpected career paths and exiting comfort zones

Unexpected career paths and exiting comfort zones

Dr. Tracy A Khan, Assistant Professor of Marketing at the University of Wisconsin Whitewater, joins AMA’s Bennie F. Johnson to talk about her career journey and how she found her way to marketing, wh…
00:29:49  |   Fri 22 Dec 2023
Trust, Credibility, and Service

Trust, Credibility, and Service

Dr. Leonard L. Berry, Distinguished Professor of Marketing, Regents Professor, and the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University, joins…
00:32:54  |   Fri 22 Dec 2023
Finding Community and Full Circle Moments

Finding Community and Full Circle Moments

Colin Adams, a fourth-year Business Administration student at North Carolina State University joins AMA’s Bennie F. Johnson to talk about leaning into your community, how marketing can make a differe…
00:24:55  |   Fri 22 Dec 2023
Entrepreneurship and the value of an internship

Entrepreneurship and the value of an internship

Taylor Falls, a Diversity, Equity, & Inclusion Specialist at Adobe, joins AMA’s Bennie F. Johnson to talk about the value of learning, resilience and being an entrepreneur, and what’s next for DEI wo…
00:30:56  |   Fri 22 Dec 2023
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