AMA Marketing / And with Bennie F. Johnson
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, we’ll take it one step further and explore the space at the intersection of marketing and…
Join us as we explore life through a marketing lens, delving into conversations with individuals that flourish at the intersection of the unexpected. In this podcast, we’ll introduce you to the visionaries whose stories you might not have heard but are exactly the ones you need to know. Through thought-provoking conversations, we’ll unravel the challenges, triumphs, and pivotal moments that have been shaped by marketing.
Each episode will be an invitation to explore opportunities that help us uncover the innovation, design, and the cutting-edge strategies that are the future of marketing. We invite you to join us as we talk with pioneering marketers, creative geniuses, and trailblazers who are revolutionizing
the world around us.
- Update frequency
- every day
- Average duration
- 34 minutes
- Episodes
- 54
- Years Active
- 2023 - 2025
Resistance to change in higher education, finding good ideas in non-traditional spaces, and why we need to do the research.
Brian Rosenberg, President Emeritus, Macalester College and author of the book, Whatever It Is, I’m Against It: Resistance to Change in Higher Education, joins AMA's Bennie F. Johnson to talk about …
Exclusive Episode—Insights from Marketing Leaders: Building Brands, Empowering Teams, and Connecting with Customers
Career journey from consulting to in-house, sustainability, the capacity of caring, and why design has the power to transform.
The early days of the internet, authenticity of audiences and showing up all the time, and why living in New York City is a gift
The academic journey in marketing, encouraging the next generation of marketers, and the importance of relationships
From campus to national radio, the culture of radio, and the relationship between social media and marketing
Enabling your team, the value of a thank you, and saying yes.
Why we need to build experiences and human connections, the integration of emotional intelligence and technology, and why leaning into guilty pleasures is a good idea.
Being a creator first community, entrepreneurial spaces, and the value of simplicity
On being a marketing fanboy, the evolution of content marketing, and why we need to focus on delivering value
Finding opportunities in the pain points, knowing that innovation is about trying, and understanding the art of persuasion.
Finding connective threads, understanding perceptions, and how tourism can change lives.
Value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.
The strategy of brand, why brand is more than the logo, and understanding the company business.
Recognizing the Future and Connecting with Your Audience
Naomi Litowitz, SVP, Head of Strategy and Planning at Brainlabs, joins AMA's Bennie F. Johnson to talk about how we recognize the future, why you never want to pay the creepiness tax, and why you nee…
Cultural Intelligence and Responsibility of Marketers
Dr. Anastasia Kārkliņa Gabriel, cultural theorist, writer, social critic, and strategist and the author of Cultural Intelligence for Marketers, joins AMA's Bennie F. Johnson to talk about cultural in…
Future Storytelling and Not Being the Hero
Rohit Bhagarva, Founder of the Non-Obvious Company, joins AMA's Bennie F. Johnson to talk about the future of storytelling, why it’s best to not be the hero, and how to see things that others don’t s…
Getting It Right and Being Part of the Solution
Wes Michael, President of Rare Patient Voice, joins AMA's Bennie F. Johnson to talk about brand management, experimenting, listening to the voice of the consumer, and being part of the solution.
Career Breakthroughs, Leveraging the Power of Design, and Mentorship
Brian Rice, Senior Vice President, Global Chief Design and Brand Experience Officer at 3M Company joins AMA's Bennie F. Johnson to talk about career breakthroughs, why we should all be leveraging the…
Promises and Perils of Tech and Ethical Frameworks
Clay Sharman, Founder and CEO of Krateo.ai, joins AMA's Bennie F. Johnson to talk about marketing and AI, machine learning, the promises and perils associated with technology, and why we need ethical…