Listen to the YouTube Ads Podcast | VidAction Podcast with Dane Golden, where YouTube consultant and coach Dane Golden Helps you plan your YouTube ads strategy.
In past episodes, he has interviewed top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, businesses, and brands, we talk about both YouTube organic and YouTube paid media, with an eye on strategy, content programming, and optimization. Guests have included Derral Eves, Matt Gielen, Ann Handley, Trena Little, Jeremy Vest, Sean Cannell, Rob Balasabas, Liron Segev, Mark Robertson, Jessica Stansberry, Brendan Gahan, Tom Martin, David Walsh, Desiree Martinez, Ileane Smith, George B. Thomas, Judi Fox, String Nguyen, Anthony Ambriz, Jake Larsen, Tom Breeze, Gwen Miller, Shelly Saves The Day, Renee Teeley, and other leaders in the field of video marketing.
We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and …
We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable video…
YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels' …
As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How …
If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that…
Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help. They also define what exactly is B-roll footage a…
YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it's a little complicated to explain the first t…
Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the camera and hit record.
HOSTS: The Video Marketin…
Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane and Gwen break down how you should share your vid…
What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really…
The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit Media joins us to talk about his process to maximi…
Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube spe…
Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and keep watching your other videos. Today Dane and Gw…
Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in front of the right viewers. But there are also so…
So you think you know what a YouTube view is? Think again! What, exactly is a YouTube view, really? Today, Gwen and Dane take a look at YouTube views, explain how long viewers have to watch for a vie…
Gwen takes you through her top 5 YouTube video metrics are - not analytics, but metrics - and shows how they can quickly tell you if a video is doing good or bad, and why.
HOSTS: The Video Marketing V…
What is a YouTube subscriber, really? And is growing your subscribers actually a good or a bad thing, and why? Today you'll find out.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Gold…
Gwen gives you four metrics that you should look at in the YouTube Studio to see how healthy your channel is and what you can do with them to grow that channel.
HOSTS: The Video Marketing Value Podc…
Gwen and Dane talk about how important YouTube titles are, how to do them the best way and how to do them right.
HOSTS: The Video Marketing Value Podcast is hosted by:
- Dane Golden of VidiUp.tv and …
Gwen talks about how brands get influencer marketing wrong on YouTube, what exactly a brand should expect from an influencer, and what to request in a brand deal.
HOSTS: The Video Marketing Value Pod…