You Are Heroic with Brian Johnson

In our last +1 we chatted about the difference between FALLING in love and STANDING in love. It’s easy to fall in love. It’s considerably more challenging to stand in love—whether we’re talking abou…

In our last +1, we talked about the importance of identifying and installing your #1 self-care habit. Today I want to talk about another SUPER important thing: Identifying your significant other’s (…

Dr. Craig Malkin is an author, clinical psychologist, and Instructor of Psychology for Harvard Medical School. He’s also one of the world’s leading authorities on the science of narcissism. In this b…

In our last +1, we talked about Scott Adams’s wisdom on Wishing vs. Deciding (https://www.optimize.me/plus-one/deciding-vs-wishing/). The key difference? When we DECIDE, we get clear on what we want…

Harvey Dorfman was one of the world’s leading mental training experts. Major League Baseball described him as a “pioneering sports psychologist.” He earned World Series rings as the mental skills coa…

In our last +1 we talked about the magic of creating a hoped-for future vision that has super-strong "Pull Power." Today we're going to talk about Pull Power's best friend, Pulling Power. Step 1. C…

Irresistible. That’s the perfect word to describe the growing array of addictive technologies that are capturing so much of our attention these days. And, it’s the perfect name for the book. Adam Alt…

Get this: Scientists can bring people into a lab and have them hold a pen in their mouths in one of two different ways to elicit two very different outcomes. One group comes in and holds a pen betwe…

We’re on a roll with the whole “embrace challenges on your epic quest!” theme so how about one more +1 on the subject? Malcolm Gladwell wrote a great book called David and Goliath in which he walks …

What do you think is the most important, underappreciated muscle in your body? Think about that for a moment. What’s your guess? I think this is the most underappreciated muscle in my body: ______…

Teresa Amabile is the Director of Research at Harvard Business School. It’s pretty much impossible to read a book on business, creativity, or happiness at work and not run into her research. She wrot…

First: Welcome to our 100th +1. It’s a special milestone. Kinda excited about it. 😃 Let’s celebrate it with one of my favorite words ever: euthymia. Seneca talks about the power of euthymia in his …

Atul Gawande is a surgeon, writer, and public health researcher. He’s also an extraordinary, best-selling author of a number of books. Short story: Want to get things right? Use a checklist. Sounds t…

In our last few +1s, we’ve been chatting about reaching the Peak of our potential. What’s the alternative? Well, did you know that the Latin root of the word mediocre LITERALLY means to get stuck i…

For those of you in the States celebrating today, Happy Independence Day. For everyone else around the world, Happy 4th of July! 😃 The 4th of July. Of course, today we’re celebrating Independence D…

Imagine this: It’s your first day of art class. You signed up for an intro class on pottery. (Nice! Go you!) The teacher does something a little weird. He points to one half of the class and says, …

Brad Stulberg is a writer focused on health and the science of human performance. (Amy Cuddy calls him her favorite health and science writer.) Steve Magness is a coach to some of the top distance ru…

Continuing our theme of making TODAY (and every day!) a Masterpiece Day, let's take a quick look at Time Blocks. Gary Keller wrote The ONE Thing. He also created the largest real estate agency in th…