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Workbook Radio - Podcast

Workbook Radio

Workbook Radio is a podcast for professional artists in the commercial advertising industry. From interviews to panels, Workbook Radio sheds light on what it means to stand out in the ever-changing landscape. Official podcast of the industry-standard WORKBOOK and Workbook.com.

Business Visual Arts Management & Marketing Interviews Professional Arts
Update frequency
every 17 days
Average duration
11 minutes
Episodes
97
Years Active
2018 - 2025
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Episode 100- Leading Life with Doug Truppe & Gabriel Most

Episode 100- Leading Life with Doug Truppe & Gabriel Most

Doug Truppe is a creative talent agent specializing in the representation, marketing, and management of award-winning commercial Photographers and Directors. Gabriel Most is a licensed social worker …

00:17:00  |   Tue 17 Jun 2025
Episode 099- Heather Eidson

Episode 099- Heather Eidson

On this episode, we talk with photographer, videographer, and filmmaker, Heather Eidson, about going from photojournalism to higher educational marketing, her love of filmmaking, and how she incorpor…

00:14:07  |   Mon 24 Feb 2025
Episode 098- Beth Galton's Covid Diary

Episode 098- Beth Galton's Covid Diary

During the Pandemic, commercial and fine art photographer Beth Galton created an art piece that eventually turned into an art book she titled, Covid Diary. Now she has started a Kickstarter to help h…

00:13:47  |   Fri 08 Nov 2024
Episode 097- David and Greta Fox

Episode 097- David and Greta Fox

On this episode we talk to corporate and commercial photography duo, David and Greta Fox, about their ongoing breast cancer survivors personal project, their work with the folk Americana Roots Hall o…

00:12:38  |   Fri 11 Oct 2024
Episode 096- Orit Bergman

Episode 096- Orit Bergman

On this episode, multidisciplinary artist Orit Bergman talks about how she takes on so many creative disciplines, her latest projects (one which won a 2023 World Illustration Award), and what she's …

00:09:59  |   Tue 06 Aug 2024
Episode 095- Meet Mari Amor

Episode 095- Meet Mari Amor

After a career 13 years in the making, Mari (pronounced Mary) Amor is finally stepping into her true name. On this episode, we talk to Mari about her decision, the steps taken for this evolution, and…

00:15:15  |   Sat 20 Apr 2024
Episode 094- New Year, New Personal Project with Dennis Welsh

Episode 094- New Year, New Personal Project with Dennis Welsh

Dennis Welsh is a commercial photographer and director, working with clients to help share their brand stories through authentic stills and motion. On this episode Dennis talks about starting 2024 wi…
00:14:36  |   Tue 13 Feb 2024
Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski

Episode 093- Advertising & Innovation in Atlanta with Dagger CEO Mike Popowski

Mike Popowski is CEO at Atlanta based agency Dagger and has led them from a three-person shop to a 2020 Ad Age Small Agency of the Year winner and one of Adweek’s Top 100 Fastest-Growing Agencies con…

00:15:27  |   Thu 28 Dec 2023
Episode 092- Matt Garbutt talks AI in Advertising

Episode 092- Matt Garbutt talks AI in Advertising

Matt Garbutt is a Creative Director at Brave Bison, a digital agency in the UK. He has been very vocal about the use of AI (specifically generative AI) in advertising, with published articles and int…

00:25:58  |   Fri 01 Dec 2023
Episode 091- TDA_Boulder x Rise Against Suicide

Episode 091- TDA_Boulder x Rise Against Suicide

Rise Against Suicide is a nonprofit whose mission is to help young people at risk of suicide by removing the financial and social barriers to treatment.   Their first awarness campaign launched last…
00:14:20  |   Fri 08 Sep 2023
Episode 090- Dennis Murphy and My Hand My Cause

Episode 090- Dennis Murphy and My Hand My Cause

Internationally recognized advertising photographer and director Dennis Murphy has shot on four continents for clients including Ducati, American Airlines and the Dallas Cowboys.

On this episode we t…

00:12:23  |   Thu 13 Jul 2023
Episode 089- Felipe Simi, SOKO

Episode 089- Felipe Simi, SOKO

Felipe Simi is founder, CEO and Creative Chairman at SOKO, a 7-year-old independent agency in Brazil. Earlier this year SOKO made headlines when they partnered with Heinz Brazil to release the countr…
00:20:58  |   Tue 20 Jun 2023
Episode 088- Brian Carlson

Episode 088- Brian Carlson

Brian Carlson is photographer and filmmaker with over a decade of experience and a passion for storytelling. On this episode, Brian talks about his time in Africa and how it's shaped him both profess…

00:14:20  |   Sun 04 Jun 2023
Episode 087- Margaret Johnson on Creating Super Bowl Ads

Episode 087- Margaret Johnson on Creating Super Bowl Ads

In 2023, Goodby Silverstein & Partners created the Doritos Super Bowl spot featuring Jack Harlow, Missy Elliott, and Elton John.

On this episode, I sat down with GS&P’s Chief Creative Officer and Par…

00:13:55  |   Wed 26 Apr 2023
Episode 086- Alex Garcia

Episode 086- Alex Garcia

As a Chicago-based photographer and filmmaker, Alex Garcia excels in crafting storytelling moments for brands and organizations that are both candid and intimate. On this episode, Alex talks about hi…
00:14:50  |   Sat 15 Apr 2023
Episode 085- John Fedele

Episode 085- John Fedele

On this episode, Photographer/Director John Fedele talks to us about pivoting from Art Director to Commercial Photographer, his new work with Staples, his new rep, and looking ahead at the advertisin…
00:14:11  |   Tue 21 Mar 2023
Episode 084- Felicia Perretti

Episode 084- Felicia Perretti

On this episode, commercial food and beverage photographer/director Felicia Perretti talks about some of her projects, from Dominos in Abu Dhabi to aluminum foil in her own kitchen, and how she uses …
00:15:39  |   Thu 02 Mar 2023
Episode 083- Tasha Dean on Diversity in Advertising, Part 2

Episode 083- Tasha Dean on Diversity in Advertising, Part 2

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from unde…

00:10:40  |   Thu 26 Jan 2023
Episode 082- Tasha Dean on

Episode 082- Tasha Dean on "The 50/50 Initiative" and Diversity in Advertising, Part 1

On this episode, The Martin Agency's first ever Chief Revenue Officer Tasha Dean talks about the The 50/50 Initiative, a pledge made by the agency to hire, "a minimum of 50% creative talent from unde…

00:12:23  |   Wed 18 Jan 2023
Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews

Episode 081- Standing Out in a Saturated Market 2022: Social Media and Portfolio Reviews

In this extended episode, we wrap up our 2022 standing out in a saturated market panel. Workbook’s Heidi Goverman ends on the subjects of social media and portfolio reviews with Senior Art Dir Jason …

00:16:50  |   Sun 01 Jan 2023
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