Women in B2B Marketing
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.
Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.
Made by and for women, insightful for all.
Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
LinkedIn: https://www.linkedin.com/in/janeserra/
Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg
- Update frequency
- every 7 days
- Average duration
- 45 minutes
- Episodes
- 120
- Years Active
- 2022 - 2025
39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
In this episode of Women in B2B Marketing, host Jane Serra welcomes Jessica Gilmartin, a three-time CMO with experience at Google, Dell, Lehman Brothers, and Calendly. Jessica shares her career journ…
38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
In this special *crossover* episode of Women in B2B Marketing, host Jane Serra reunites with two kickass women podcasters: Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct with Corrina …
37: The Art & Science of Marketing - with Deidre Hudson, Head of Revenue Marketing at Bloomfire
In this episode of Women in B2B Marketing, host Jane Serra welcomes Deidre Hudson, Head of Revenue Marketing at Bloomfire. They discuss the balance between art and science in marketing and the import…
36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant
In this episode of Women in B2B Marketing, host Jane Serra interviews Pam Didner, an award-winning B2B marketing consultant, keynote speaker, and Fractional CMO at Glimpse. They discuss the importanc…
35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)
In this episode of Women in B2B Marketing, host Jane Serra interviews Natalie Gullatt, a B2B marketing expert and the President of the Black Marketers Association of America (BMAA). Natalie shares he…
34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight
In this episode of Women in B2B Marketing, host Jane Serra interviews Ann Boyd, CMO at Stoplight. They talk about the balance between brand and demand in marketing, measuring the impact of brand inve…
33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
In this episode of Women in B2B Marketing, host Jane Serra interviews Michelle Golladay, the VP of Marketing at Daasity. Michelle shares her journey into B2B marketing, her experience working at IBM …
32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at Dreamdata
In this episode of Women in B2B Marketing, host Jane Serra interviews Laura Erdem, Sales Leader of the Americas at Dreamdata. They discuss collaboration between sales and marketing in B2B, the import…
31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
In this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of GrowthMode Marketing and creator of "The Demand Gen Fix" podcast. Deanna shares her 20 years of experience…
30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKudu
In this episode of Women in B2B Marketing, host Jane Serra interviews Shannon Curran, VP of Marketing at MadKudu. Shannon discusses the changing landscape of marketing teams, growing the top of the s…
29: Customer-Centric Marketing: Why B2B Marketers Need to Prioritize Customer Research - with Tracey Doyle, CMO at Analytics8
In this episode of Women in B2B Marketing, host Jane Serra interviews Tracey Doyle, the CMO of Analytics8. Tracy shares her approach to customer research, including conducting yearly win-loss analysi…
28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso
In this episode of Women in B2B Marketing, host Jane Serra interviews Jess Cook, Head of Content at Lasso and co-host of the podcast "That's Marketing, Baby." They walk through Jess's journey into B2…
27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the…
26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
In this episode of Women in B2B Marketing, Jane Serra interviews Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail.
Emily discusses the importance of cross-functio…
25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the founder of SHAKE Marketing, about her journey into B2B marketing. Stacey shares her transition from co…
24: From Rebrands to Demand: Creating a Space for Experimentation and Learning from Failure - with Elizabeth Hague, Senior Director, Brand and Demand Marketing at Very
In this episode of Women in B2B Marketing, Jane Serra interviews Elizabeth Hague, Senior Director of Brand and Demand Marketing at Very. They discuss authenticity in the workplace, the challenges and…
23: The Art of Sales and Marketing Alignment to Drive Revenue Growth - with Kacyn Goranson, Head of Marketing, Marketing Operations & Demand Generation
In this episode of Women in B2B Marketing, host Jane Serra interviews Kacyn Goranson, a marketing leader with 15 years of varied expertise in B2B marketing. Kacyn shares her journey into marketing an…
22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug
In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey i…
21: Breaking Down Silos: Achieving Synergy through Integrated B2B Marketing - with Lisa Vecchio, Global Senior Director, Integrated Marketing at Aircall
In this episode of Women in B2B Marketing, host Jane Serra interviews Lisa Vecchio, the Global Senior Director of Integrated Marketing at Aircall. They discuss Lisa's journey in the B2B marketing ind…
20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and CMO AI (Artificial intelligence) advisor. They discuss Nicole's background in marketing and her tr…