Women in B2B Marketing
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.
This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.
Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.
Made by and for women, insightful for all.
Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
LinkedIn: https://www.linkedin.com/in/janeserra/
Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg
- Update frequency
- every 7 days
- Average duration
- 45 minutes
- Episodes
- 120
- Years Active
- 2022 - 2025
19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing
***Big news*** WIB2BM is going weekly! Follow the show for a new episode every Wednesday morning.
Are you struggling to make an impact on LinkedIn? Wondering how to navigate the ever-changing algorit…
18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors
In this episode of the Women in B2B Marketing show, host Jane Serra speaks with Jodi Daniels, Founder and CEO of Red Clover Advisors, about the importance of privacy for both B2B and B2C marketers.
J…
17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org
In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Camille Trent, Director of Content & Community at PeerSignal.org and host of the podcast Content Logistics.
Discover ho…
16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Pa…
15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn
This episode of Women in B2B Marketing features an interview with Purna Virji, Principal Consultant, Content Solutions at LinkedIn and author of High Impact Content Marketing (coming out July 3, 2023…
14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
In this episode of the Women in B2B Marketing podcast, host Jane Serra interviews Sarah Sehgal, Director of Demand Gen at FullStory. They discuss Sarah's journey in B2B marketing, her unique team str…
13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo
In this episode of Women in B2B Marketing, Jane interviews Thao Ngo, SVP Marketing at Uptempo, about her career journey and experiences with Uptempo's recent company mergers and rebranding.
Thao brin…
12: Data + Storytelling FTW: Internally and Externally - with Caitlin Cassady, Vice President of Marketing at Beyond
** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) -…
11: Customer Marketing Deep-Dive: Is Retention the New Demand Gen? - with Asha May, Top 100 CMA Strategist, Customer Experience and Customer Marketing Leader
** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) -…
10: Embracing Levity and the Human Side of Marketing - with Sharon Harris, CMO, Digital Commerce at Ascential
** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) -…
09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor
**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biwe…
08: Why Account Based Marketing (ABM) Works for Everyone - with Corrina Owens, Senior ABM Manager at Gong
You've likely seen her face or heard her voice - the light-spreading and knowledge dropping Corrina Owens is everywhere lately: lucky for us! Corrina joins Women in B2B Marketing to chat all about Ac…
07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
There's a lot of chatter around RevOps lately, so Michelle joins us to talk through the world of Revenue Operations - from Sales through Customer Success and Marketing. What makes each and every Ops …
06: Why You Need to Invest In Yourself & Speak Up Throughout Your Marketing Career - with Jen Capstraw, President & Co-Founder of Women of Email
What a raw, candid chat with Jen Capstraw - a woman of many titles, including President & Co-Founder of the high-impact community Women of Email, Co-Host & Co-Creator of acclaimed podcast Humans of E…
05: How to Master B2B Email Marketing - with Kestrel Lemen, Senior Strategist at Seguno Software
In episode 5, Kestrel Lemen, Senior Strategist at Seguno Software and "Queen of Email Marketing" in my eyes, goes deep into the status of email in 2023.
Kestrel covers all things e-mail marketing, inc…
04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1health
In episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.
Listen to Leela (a 3-time B2B CMO allstar!) discuss:
- How to establish leadership i…
03: Account Based Marketing (ABM) & Attribution for the Ultimate Sales & Marketing Alignment - with Trinity Nguyen, VP Marketing & Account Development at UserGems
In this episode, Trinity Nguyen, VP Marketing & Account Development at UserGems, chats about the importance of multi-threading, sales and marketing alignment, and Account Based Marketing (ABM) attri…
02: The Only Constant in Marketing is Change: an Inspiring Conversation with former VP of Corporate Marketing at Thrasio, Sandra Rand
When we think B2B Markeiting, we often focus on SaaS or services (eg agencies, consultancies). Sandra Rand, former VP of Corporate Marketing at Amazon aggregater Thrasio, sits down to discuss a diffe…
01: All Things Content Marketing: From Authentic Storytelling to Measuring Success - with Jillian Ryan, Senior Director, Content Strategy at Brightcove
In this episode, Jillian Ryan, Senior Director, Content Strategy at Brightcove, talks all things content marketing:
- content marketing strategy
- speaking to and connecting with your audience
- getting your…
Women in B2B Marketing: the Who, Why, and What Behind this New Podcast [Trailer]
Welcome to the all new show for women in B2B marketing! As we finalilize the first few episodes, here's a little bit about me - Jane Serra, your host - and my reasons for launching this podcast.
I'm s…