UX Design to WIN in Business
Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required.
Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.
- Update frequency
- every 8 days
- Average duration
- 32 minutes
- Episodes
- 34
- Years Active
- 2024 - 2025
Let's talk about User Personas w/Nosipho Nwigbo
Summary
In this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are inte…
Unlocking the Business Impact of UX Design
Summary
In this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everyth…
A real-life example of integrated UX Design
In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car termi…
Secrets to Seamless UX in Agile Teams
Summary
In this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, an…
UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding …
Designing for International Markets w/ Sylvia
Summary
In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding …
Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
Summary
In this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the…
Why UX Audit is a must for your business?
Summary
In this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came t…
How we reduced CleverCards support tickets by 60%
Summary
In this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards starte…
How do UX and SEO help your company?
In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach t…
Where does UX sit in your company?
Summary
User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights t…
How Usability Testing saved a 6 figure ad budget for our client
Summary
In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effec…
What is UX, how are we qualified to talk about it and how does it help your business?
Summary
In this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focu…
Introduction – How to leverage UX Design to help your business win
In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers…