Upgrade Your Education Business

When we invest in any kind of support, whether it's a coach, a course or a mentor, we look for the return on investment - in short, we want results from what we've invested in. 

And if we don't get re…

 We often focus on attracting new clients, launching new things in our business etc. But how often do we optimise what we already have? 

In this episode, I dive into four ways you might be leaving mon…

I was listening to a sex therapist say how there was a large proportion of people in sexless relationships.   

She explored many reasons why, but one stood out for me, and it was this:

People use the h…

Marketing can be hard work, and we often feel like we're stuck on a content treadmill.

In this episode, I share ways to change that.

Ways to:

• Be in fewer places in a way where people come to us
• Position …

Spoiler alert! 

If you talk about successes (no, it's not boasting), it leads to more sales.

I take inspiration from the Netflix series called Watcher - it's a creepy one that features a stalker.

But, …

In this episode, Zoe shares a range of golden nuggets that I guarantee will give you ideas regardless of where you're at with Facebook groups!

In this conversation, we talk about:

• What to do if you're…

Do you ever ask yourself: am I  doing this because it's what I think is best, or because it's how it has always been done?

I'm drawing inspiration from the CEO of Bumble, Whitney Wolfe Herd who talks…

Investing in the wrong support is an expensive mistake to make!

This episode is all about guiding you through how to decipher which courses, coaches and mentors are right for you, right now.

Here's wha…

Tradition exists in every industry. It's the way it has always been done. So, when you try and break free from that, it can be tough. 

But, if nothing changes, then nothing changes.

And just because  i…

 There is always so much to do, isn't there?! 

It's not unusual to experience overwhelm as a business owner - in fact, I'd go as far as to say that it's completely normal.

I'm yet to meet anyone who do…

When I reflected on the language I use, so many lightbulbs went off in my brain!

"I'm bad with numbers" meant my annual tax return was a thing of dread, and I avoided conversations around financial pl…

Karen Gibb from Mind Marvels joins me in this conversation to explain:

• Why she chose to franchise instead of hiring a team
• How she held her nerve as she spent money and time in setting everything up
• Adv…

We can't assume that others have the same struggles as us.  Sounds obvious, right?

Well, it's tempting to create services and products with ourselves in mind.

For instance, I'm a tutor who helps other …

Links Mentioned

My recommended email marketing platform (ConvertKit)

The LMS I use (Thinkific)

Episode - Streamlining & Automating

Video - How I Onboard New Clients

One of the ways I help clients take an …

Starting again isn't the same as giving up.

It's a tough one to navigate.

Despite knowing that leaving teaching was the best thing for me, I couldn't help but feel like I had failed.

But reframing that …

I'm increasingly finding that my clients are just not attracting new customers through social media marketing in the traditional ways, especially my tutor clients. 

 So in this episode, I talk about t…

Fact: if we don't change as our markets change, we risk getting left behind.

It's harder than we imagine to accept.

Because we're often stuck in the 'but that's always worked for me' mentality.

In this …

 If you post content in a bid to attract more clients, this episode is for you. 

I share five ways to refine your content marketing by exploring the things to steer clear of!  

Instead of talking about…

"You've got to make opportunities come to you - you have to lay the foundation and then keep walking, just keep walking" - Davina McCall

When I listened to her speak on the Diary of a CEO podcast, I j…

Do you struggle to get testimonials? Or maybe you get them, but you have no idea what to do with them? 

In this episode,  I share:

• What do do if someone doesn't respond when you've asked for a testimon…