Unusually Focused
It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."
- Update frequency
- every 5 days
- Average duration
- 39 minutes
- Episodes
- 31
- Years Active
- 2019 - 2020
A sneaky Facebook & Instagram post to get local clients (without looking desperate)
Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competiti…
🎯How to target local people on Instagram (AMA)
In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood.
Ryan discusses plenty of actionable strategies…
Criticism Alchemy: How to Turn a Negative into a Positive
Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project.
No longer.
I'm all about taking b…
More ideas for filling your classes, workshops, and retreats
In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga mar…
Making Yoga Great Again — with Yoga Detour
Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list.
The one about your Mom
Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms.
And that’s pretty cool.
Today would have been my Mom’s 61st birt…
Unconventional ideas for building your classes
This is part 4 of the How to Build a Profitable Yoga Class series.
It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for gettin…
Going Deep with Weirdos & Trolling the World (that's why)
In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for.
Eventually, I want to troll the entire world with a far-…
BurnPass: Behind the Scenes
In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made re…
How to Build a Profitable Yoga Class, Part 2
In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards.
How to Build a Profitable Yoga Class, Part 1
This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country.
I sucked at…