Unseen Unknown
Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts. We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”
We believe if we can’t see it in our culture, then we can’t know it in the market. From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.
Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world. We’ll be interviewing thought leaders and domain experts both within brand strategy and outside of it.
Expect to hear from people from all walks of life: artists, scientists, CEOs, journalists, professors, technologists and everyone in between.
If you’re a founder, leader, storyteller or creator, this podcast will compel you to think at a macro level you haven’t considered before.
We also write and publish videos on everything brand strategy. You can see all of that here: https://www.theconceptbureau.com/
- Update frequency
- every 19 days
- Average duration
- 53 minutes
- Episodes
- 26
- Years Active
- 2019 - 2023
6: Burnout Brands and the Burden of Potential
The undercurrent of burnout in American society and has opened the doors to a whole new breed of D2C branding that promises to heal us from the ills of the modern world. From analyses to antidotes, o…
5: The Emerging Languages and Symbols of Social Media
We’re leaving the current age of social media and entering a new one where our symbols and our languages are changing. Any time a new age is born, the rules get harder, the audience becomes more disc…
4: Look To The Future To Understand The Present
We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental dev…
3: Women, Beauty, Money and Motherhood
Influencer-led beauty veteran Ria Muljadi gets deep with us about the current role of a women’s brand, what it means to have a realization about yourself through a brand experience, the personal impa…
2: Where Identity Meets Behavior
We speak with luxury branding expert Ana Andjelic about the imagined communities that form around identity brands, the importance of hacking subculture over hacking growth, and the gendered stories t…
1: The New Rules of Brand Strategy
It’s the edge cases that hint at what’s to come in the next 5-10 years of brand strategy: the coming wave of new consumerism, reaching peak complexity as a society, and the fallacy of the D2C model.
I…