Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
- Update frequency
- every 9 days
- Average duration
- 13 minutes
- Episodes
- 33
- Years Active
- 2024 - 2025
Episode 12 : Comunidades Hispanas USA, The Geographic Distribution of Hispanic Communities in the United States
This episode provides an in-depth exploration of the Hispanic community in the United States, which is incredibly diverse. Distinct national origin groups form concentrated populations …
Episode 11 Part 2: Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing
This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using …
Episode 11 Part 1 Más Que Palabras: What U.S. Brands Get Wrong About Hispanic Marketing
This podcast episode critiques common mistakes in Hispanic marketing. It points out issues such as assuming homogeneity within the Hispanic community, relying on stereotypes, and using …
Episode 10: Breaking Down The Barrio Blend
In this episode, we explore the U.S. Census Bureau data that reveals the composition of the Hispanic population in the United States as of 2021. Mexicans represent the largest group, fo…
EPISODE 9: Sudor y Éxito, Hispanic Employment in the U.S.
This episode explores the diverse employment landscape of Hispanics in the U.S. economy. Hispanic workers are significantly overrepresented in sectors such as construction, maintenance,…
Episode 8: Familia First, The Key to the Hispanic Market
This episode examines the vital role of family in Hispanic culture and the varied experiences of Hispanic families in the U.S. It highlights key demographic differences between Latino a…
Episode 7: Understanding the Hispanic American Consumer
In this episode, we discuss the Hispanic American consumer market, which is large and diverse, with roots in various Spanish-speaking countries. A strong cultural identity and growing e…
Episode 6: Español Spoken Here -How Hispanics Keep the Spanish Language Alive and Kicking in the U.S.
In this episode, we review a report from the Pew Research Center that examines the views and experiences of U.S. Latinos regarding the Spanish language. Based on a 2022 survey of 3,029 …
Episode 5: Taco 'Bout It -How Mexican Food Took Over the U.S.
This episode explores the significant impact of Mexican food on American culture. It highlights the impressive variety and number of Mexican restaurants across the U.S., ranging from st…
Episode 4: Click, Conecta, Conquer -Unlocking Hispanic Social Media Power
This episode examines the digital behavior and preferences of the Hispanic community in the U.S., highlighting their significant use of social media platforms such as Facebook, Instagra…
Episode 3: Money Talks And It Speaks Español
In this episode, we discuss cultural sensitivity and representation, highlighting the fact that Hispanics constitute the largest demographic of visitors to Las Vegas, with over one mill…
Episode 2: Somos Número Cinco
In this episode of Unlocking the Hispanic Market Podcast, we explore the powerhouse that is the U.S. Latino GDP, which reached an impressive $3.7 trillion in 2022—making it the fifth-la…
Episode 1: Size Does Matter, Ignoring The Elefante In The Room
🎧 Episode 1: Size Does Matter – Ignoring the Elefante in the Room
Welcome to the very first episode of Unlocking the Hispanic Market Podcast! In this kickoff conversation, we dive deep i…