Under the Radar
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
- Update frequency
- every 13 days
- Average duration
- 29 minutes
- Episodes
- 326
- Years Active
- 2015 - 2025
286: First Hire
Thoughts and motivations behind David's hiring of an employee and what it means to be an indie developer.
00:29:38 |
Wed 14 Feb 2024
285: Recreational Computing
Final considerations for the imminent Apple Vision Pro launch, and our expectations for visionOS apps.
00:29:10 |
Thu 18 Jan 2024
284: Pillar I: Acquisition
In the first of a three-part series, we look at the first pillar of a successful app: customer acquisition, including paid advertising, word-of-mouth marketing, and editorial promotion.
00:29:44 |
Thu 04 Jan 2024
283: Fifty Roles
The many roles we need to juggle as independent developers, and considering which roles we can take off our plates.
00:29:31 |
Sat 09 Dec 2023
282: Revert to Defaults
When to ignore or revert our custom-design instincts and follow the system defaults instead.
00:29:49 |
Thu 30 Nov 2023
281: The Weirdest Parties
What happens when you break 50 million home screens?
00:29:53 |
Thu 09 Nov 2023
280: Upstream Decisions
Early decisions and implementation choices that have large impacts down the road — good and bad.
00:29:29 |
Wed 25 Oct 2023
279: Rest and Recovery
Taking time off when you realize — or don't yet — that you really need it.
00:29:22 |
Wed 11 Oct 2023
278: Unforeseeable Issues
Encountering bugs and feedback that our development and beta testing didn't or couldn't uncover.
00:29:44 |
Wed 27 Sep 2023
277: Go Time
The rush to submit our iOS 17 apps for its general release, and the last window of opportunity to prepare our test devices for last year's OSes.
00:29:53 |
Wed 13 Sep 2023
276: Preparing for iOS 17
Our final plans and preparation for iOS 17's launch, now that we can confidently predict its timing.
00:29:25 |
Wed 30 Aug 2023
275: What's New In This Version
How to communicate new features to new and existing customers — and which features are worth communicating.
00:29:44 |
Wed 16 Aug 2023
274: Does It Work, and How Does It Feel?
Splitting your time between iOS 17 and visionOS development, and tips for attending a visionOS lab.
00:29:29 |
Tue 01 Aug 2023
273: Backpack-Driven Development
The value of exploration and experimentation.
00:29:56 |
Wed 19 Jul 2023
272: Feeling Behind
Examining the constant anxiety of feeling like you're falling "behind" in your app's development.
00:29:44 |
Fri 07 Jul 2023
271: Developer Prospects for visionOS
Our expectations for the visionOS app market when Apple Vision Pro launches next year.
00:29:44 |
Mon 19 Jun 2023
270: WWDC 2023
An interview with Josh Shaffer and Chris Thielen about Swift macros, SwiftData, interactive widgets, and more, recorded at Apple Park during WWDC 2023.
00:40:02 |
Fri 09 Jun 2023
269: Preparing for WWDC 2023
Our annual pre-WWDC episode: practical advice for those attending the event, and how everyone — virtual or in-person — can make the most of the week.
00:29:49 |
Thu 25 May 2023
268: Fancy Work
Controlling the urge to over-invest in details that won't proportionally benefit our customers.
00:29:32 |
Wed 10 May 2023
267: Don't Run Servers
Modern Apple devices offer incredible power — use it!
00:29:27 |
Wed 26 Apr 2023
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